Chinese consumers are embracing domestic beauty brands more than ever.
While prestige beauty companies, including L’Oréal, Estée Lauder and Shiseido, have always done well among Chinese consumers, domestic C-beauty brands may soon be their biggest competition.
According to an article on www.jingdaily.com, changes in consumer behavior/sales patterns and the greater proliferation of e-commerce are giving Chinese brands a shot at outperforming their big international competition.
5 Top-performing Chinese Beauty Brands
- Pechoin
- One Leaf
- Chando
- Mask Family 1908
- Herborist
