Top 20 Most Visible UK Beauty Websites

Search marketing agency Salience has revealed the top 20 most "visible" websites for UK beauty in 2021. 

Boots retains the top spot as the most visible in the United Kingdom for beauty online, increasing in visibility by 18%.

The Beauty Retailers Market Report 2022 also shared each website's year-over-year change, as noted in parenthesis. 

Regarding search trends, Salience noted that searches for contour makeup are up 23% this year; drawstring makeup bag searches are up 3%, travel makeup bag searches are up 18% and small makeup bag searches are up 72%. 

The list is as follows: 

1. boots.com (27%)
2. qvcuk.com (-1%)
3. lookfantastic.com (-13%)
4. harveynichols.com (-17%)
5. feelunique.com (-5%)
6. avon.uk.com (22%)
7. fragrancedirect.co.uk (-19%)
8. maccosmetics.co.uk  (6%)
9. ghdhair.com (23%)
10. sallybeauty.co.uk (23%)
11. notino.co.uk (97%)
12. allbeauty.com (53%)
13. beautybay.com (-32%)
14. lush.com (-21%)
15. culteauty.co.uk (-60%)
16. thebodyshop.com (-20%)
17. justmylook.com (51%)
18. salon-services.com (-33%)
19. spacenk.com (-3%)
20. regissalons.co.uk (154%)