According to The NPD Group, online sales for prestige beauty in this period declined 6% when compared to the same 13 weeks in 2020.
Fragrance is one of the most dynamic categories in prestige beauty, growing 14% in the period from January 2021 to the end of October 2021, compared to the same period in 2020. Brick-and-mortar sales in the category accounted for 68% of total sales.
Based on the 13 week period to the end of October 2021, brick-and-mortar sales accounted for 62% of total sales weight, which increases to
Emma Fishwick, account manager, NPD UK Beauty, said: “It’s great news to see consumers returning to the high street and visiting beauty counters. It demonstrates the continued importance of beauty consultants, and there are other benefits including no delivery costs, you can touch, feel and smell products while also embracing the social aspect of retail therapy. In brick-and-mortar stores you can purchase the tangible product and take it away there and then.”