Spate's latest trend report on U.S. consumer searching in the beauty space highlight the growth of slugging, chocolate lipstick and glycolic acid deodorant.
Slugging is a skin care trend that refers to coating the face with occlusive products such as Vaseline as the last step in the skin care routine to prevent transepidermal water loss and keep moisture in the skin.
There are 2,300 searches on average every month in the United States for slugging, which is very low volume relative to other searches for skin care products, but a growth of +78.0% in searches since last year.
Related searches are still quite broad and include “what is” and “face," indicating that it is still a relatively new trend that consumers are interested in learning more about.
The 90s brown lip has resurfaced and rebranded itself as chocolate lipstick.
There are 1,900 searches on average every month in the United States for chocolate lipstick, which is very low volume compared to other lipstick searches, but a growth of 657.0% in searches since last year.
Related searches include terms such as: swatch, review, cream, liquid, raspberry, cocoa and pink. Searches for swatch and review indicate consumers are looking to learn more about the different chocolate shades available and which one works best for them.
Popular colors accompanying chocolate brown tones include pink, cocoa, and raspberry, indicating the broad appeal of chocolate and other food-inspired shades.
Liquid lipstick in particular is up +65.3% YoY so brands should consider including that format in future lip innovations.
Market leaders include: L’Oréal Paris, Clinique, Revlon, Fashion Fair, Maybelline and MAC Cosmetics.
Glycolic Acid Deodorant
There are 1,200 searches on average every month in the United States for glycolic acid deodorant, which has grown 146.4% in searches since last year.
Glycolic acid has seen a 146.4% year-over-year growth under the deodorant category, which reflects the continued skinification of body care products.