[podcast] 3 Beauty Trends Defining 2019

Feb 15th, 2019

Jeb Gleason-Allured

Inclusive beauty and the health/beauty blur will continue to drive innovation in beauty.

Inclusive beauty and the health/beauty blur will continue to drive innovation in beauty.

Saisangeeth Daswani, a trend expert from Stylus, joins Jeb Gleason-Allured, editor in chief of Global Cosmetic Industry, to discuss three key trends driving beauty in 2019 and beyond:

Betting on Social Beauty
Deep Dive Diversity
Health and Beauty Blur

For previous insights from Daswani, see:

For more beauty insights from Stylus, click here.

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Beauty sales gains are being led by a 2% jump in shopping trips and an 8% rise in spend per visit. Units are also up 2.6%.

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While a product’s ability to deliver multi-use benefits is important to 18% of women, only 9% of male respondents found multi-use to be important.

Sixty-six percent of women would be very likely to try a product that claimed to improve their scalp health in a new way (with 25% saying they would be somewhat likely).

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From microbiome support to longevity-promoting care to exosome-based serums, consumers are eager for new, effective solutions.

Women's fragrances and high-concentration formats have driven significant growth in 2025.

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From mass brands to minis to hair treatments, the market is sending a message about shopper sentiment.

Don't sweat it: brands and emerging ingredients now offer enhanced protection from the elements, from heat to pollution to mechanical stress.

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Defensive care focused on UV, pollution, chemical, heat and mechanical damage is escalating amid a hair wellness boom.

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'Charlotte Tilbury is a global icon in the beauty industry—her innovation, artistry and digital-first approach make her a perfect fit for Amazon Premium Beauty,' said Melis del Rey, reneral manager, health and beauty, Amazon U.S. stores.

Charlotte Tilbury's Magic Comes to Amazon Amid Massive US Push

For the first time on Amazon Premium Beauty, customers can use "Shop the Look" videos to purchase products directly from tutorials.

One in four women aged 35–65 feel misrepresented by the beauty industry

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Sensitive skin prevalence has risen significantly over the past two decades.

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Sensitive skin faces a triple threat: inflammation, oxidative stress and environmental damage.

Products like glosses, blushes and fragrances featuring strawberry, guava and other fruits are driving major sales and reshaping beauty trends.

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New data outlines key products tied to fruit-inspired trends.