Consumers & Markets | Global Cosmetic Industry

While Sincerely Yours and Pour Tous share a mission to elevate skin care for teens and young users, they stand out in their execution and positioning.

With Sincerely Yours and Pour Tous, the Gen Alpha Beauty Blitz Reaches Sephora and Amazon

Two recent brand launches turn up the heat on the competition in responsible skin care.

'Gourmand is booming right now—fragrances and flavors with edible, dessert-like notes like vanilla, caramel, chocolate, coffee, and coconut are skyrocketing in popularity,' says Jessie Reder, SVP of product development, MAËLYS. 'Consumers are craving scents that feel indulgent, playful and nostalgic.'

MAËLYS and Whipnotic's Get-Whipped Collaboration Takes Gourmand Body Care to the Next Level

Designed to connect skin health with emotional well-being, this ingredient is here to help the skin bounce back from stress, improve sleep and leave the user looking rested and radiant.

Zenakine: the Beauty Ingredient That Makes You Smile (Literally)

Baralan Redefines Beauty Packaging: Innovation, Sustainability and Inclusive Design at the Core of a Future-Oriented Vision

Baralan Redefines Beauty Packaging: Innovation, Sustainability and Inclusive Design at the Core of a Future-Oriented Vision

Baralan unveils its latest sustainable innovations in beauty packaging, merging technical excellence, refined aesthetics and innovation. A visionary leader reshaping the industry's future with glass at its core.

Stick formats performed well in Q1 2025, particularly eye shadows and foundations (both up in the double digits).

Stick to It: Makeup’s Growth Agenda for 2025-2026

Convenience and skin-loving ingredients define many of makeup's top-performing categories.

Short hair is stealing the spotlight this fall, with pixie cuts making a bold comeback.

Pinterest's Fall 2025 Beauty Trends: Pixie Cuts, Sea Science Skin Care & Cozy Fragrances

This fall, Pinterest trends are embracing a mix of nostalgia and modern twists across beauty and lifestyle.

For the three months ended June 30, 2025, Coty reported net revenue of $1,252.4 million, an 8% decline on a reported basis, including a 1% FX benefit, and a 9% decrease on a like-for-like (LFL) basis.

Coty Inc. FY25 Results: Resilient Fragrance Growth and Strategic Plans for FY26

Coty expects gradual sales improvement in FY26, starting with LFL declines of 6-8% in 1Q26 and 3-5% in 2Q26.

K-beauty brands like Medicube are dominating many top skin care trends in 2025.

How K-Beauty Trends Have Taken Over Skin Care: from Acne Care to PDRN

This report explores how each brand, product and trend addresses certain skin concerns.

Fragrance sales remained flat in fiscal 2025, despite a fragrance boom in the beauty industry.

Estée Lauder’s Fiscal 2025 Results Reportedly Pave the Road to Recovery & a Return to Growth in Fiscal 2026

Skin care net sales dropped 12%, mainly due to reduced performance in Estée Lauder and La Mer, impacted by weak consumer sentiment in Asia.

Woman Outside Applying Sunscreen To Shoulder Creamy Foam Concept Adobe Stock 636248390

Safety Alert: Sunscreen 'Doping' and Foam Formats Raise Red Flags

Recent regulatory attention highlights both hidden sunscreen actives in cosmetic products, and the legal gray zone of mousse-format sunscreens — prompting calls for clearer labeling and format approval.

Lip products and prestige hair care were key sales drivers in the first half of 2025.

1H 2025 Beauty Sales Point to Boom Times for Value and Efficacy

While prestige led hair care and makeup, mass growth dominated fragrance and skin care.

Nina/peopleimages.com at Adobe Stock

From Warehouse to Makeup Bag: How Fulfillment Builds Customer Loyalty

A new industry audit by 3PL provider Shipfusion Inc. reveals significant fulfillment challenges facing direct-to-consumer (DTC) beauty brands.

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.