Sugar Lounge at Trump Tower

Firmenich presented a journey through the sweet spots of fragrance at Trump Tower as part of Fragrance Week. Robin Lane, creative marketing director, Firmenich, discussed the ways in which the candy market influences fragrance development (providing scented samples of favorite sweet, familiar smells), and took the audience through a nostalgic journey of lollipops, gummy bears and chocolates.

Audience members learned how sugary notes are enhanced with sophisticated florals to create a fragrance and how trends—including “fitness candies” such as Borba’s Skin Balance Gummies and Fuel Pop Lollipops, with vitamins and electrolytes—are fueling a growing trend.
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