ONE Fragrance House: Redefining Luxury Fragrances with Purpose and Individuality

"I have learned to stay consistent and celebrate every win, big or small along the journey," says Pettieway.ONE Fragrance House"ONE Fragrance House is a luxury, unisex and intentionally crafted fragrance brand inspired by the belief that scent is an extension of identity and purpose," says Shawn Pettieway, the brand's founder and CEO. "The concept of ONE was born from my own personal journey as a Black founder and chemical engineer, blending my passions for culture, chemistry, and intentional living. I wanted to create a fragrance house that empowers people of all backgrounds to embrace their individuality — to walk boldly in rooms knowing they are truly ONE of ONE. Every scent is designed not just to smell good, but to feel purposeful, leaving an unforgettable impression.

"Ultimately, I want ONE to be known not just as a fragrance brand, but as a cultural movement—celebrating individuality, purpose, and intentionality," says Pettieway.Pettieway: We offer these in 30 ml bottles, 3 ml mini samples and a curated Discovery Collection set—inviting customers to explore their signature scent through an intentional journey.

In the next 18 months, I plan to elevate ONE Fragrance House into more retail locations and cultural spaces while expanding our product line with more intentionally crafted fragrances.

I also aim to deepen our presence through strategic partnerships, high-visibility events, and global storytelling—connecting more with the luxury consumer while remaining inclusive to all.

Ultimately, I want ONE to be known not just as a fragrance brand, but as a cultural movement—celebrating individuality, purpose, and intentionality.

Pettieway: The most important lesson I’ve learned is to trust the timing of your own journey. As an indie founder, especially as a Black entrepreneur in the luxury space, it can be easy to compare your growth to others. But staying true to your mission, being patient with the process, and leading with authenticity is what builds a brand that lasts. Purpose-driven branding is powerful when done with integrity. I have learned to stay consistent and celebrate every win, big or small along the journey.

Pettieway: Running an indie beauty brand in 2025 is both exciting and challenging. It’s a space where consumers are more conscious, culturally aware, and craving authenticity—which creates a beautiful opportunity for brands like ONE to shine.

At the same time, it requires resilience — building community, telling your story consistently, and adapting to fast-evolving trends while staying rooted in your values.

For me, it’s about embracing innovation, honoring cultural richness, and bringing true representation to the luxury fragrance world.