Leading cosmetics and personal care event in-cosmetics Global returns to cosmetics heartland with inaugural Global Beauty Day to celebrate diversity
in-cosmetics Global returns to Paris on April 2-4, 2019. This year’s edition will be remembered for the launch of Global Beauty Day—a celebration of diversity in the beauty industry—on the second day of the event.
Historically, creating a diverse culture in the beauty sector has been a challenge, with the industry dominated by bigger brands that appealed to the masses, but were less agile and able to encompass mass individuality.
Today, challenger and indie brands have disrupted the market, forcing the major players to introduce product ranges that are fully representative of the world’s population. This year’s show promises to deliver a greater focus on ethnicities, gender, LGBT/identity and different skin types, making it the perfect time to celebrate diversity.
As part of Global Beauty Day, which will recur annually on the second day of in-cosmetics Global, a Diversity in Beauty social campaign will run. The campaign will highlight brands and professionals who are challenging traditional beauty standards and promoting beauty for all within the industry.
Exhibitors at the in-cosmetics Global event who are launching products with a focus on diversity, will also be highlighted, helping R&D professionals identify brands that are making their mark within the sector.
Live interviews and product demonstrations will be hosted throughout Global Beauty Day, focusing on a range of key topics including new formulations and ingredients that aid inclusivity and diversity. Discussions will include “what’s next for cosmetics in 2020.”
Roziani Zulkifli, Exhibition Manager of in-cosmetics Global, commented, “As a leading show in the global beauty industry, we wanted to celebrate diversity in this fast-paced sector and provide a platform for the debate. 2019 is shaping up to be an exciting year in the industry with diversity and inclusion high on suppliers’ agendas. Our program of activity ahead of the show will culminate on April 3, 2019, representing the united voice of consumers and demonstrate that inclusivity is a growing trend that should be recognized by brands large and small. We aim to challenge brands to evolve to meet these new industry standards and give practical advice on how to succeed in an increasingly competitive environment.”
Also at in-cosmetics Global
The show will take place at the Porte de Versailles, showcasing the world’s leading personal care ingredients amid unmissable networking opportunities. A host of interactive areas will be back, including the popular Formulation Lab, Sensory Bar, Makeup Bar and the new Indie Trail. The Trail will help brands overcome the challenge of sourcing suppliers that provide smaller quantities of ingredients by providing a guide listing potential supplier partnerships.
Meanwhile, visitors will be able to get the latest insights into what’s next in the cosmetics and personal care markets from industry experts at the free-to-attend Marketing Trends and Technical Seminars programs.
For more information and to receive the latest updates, please visit www.in-cosmetics.com/register.
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