During LuxePack LA, on Wednesday, February 7, 2018, at 10 am, Global Cosmetic Industry and Perfumer & Flavorist's editor-in-chief, Jeb Gleason-Allured, will moderate the session "Bringing new Excitement to Fragrance Packaging."
Today’s upstart fragrance brands are simultaneously embracing and challenging perfume’s traditions by exploring new distribution models, focusing on consumers’ lifestyles, delivering unique designs and scents, and bringing an enhanced level of mindfulness to ingredient and packaging decisions. This panel will explore the changing consumer mindset, the challenges of the fragrance category in the social media age, the digital revolution’s impact on upstart brands and what it takes to design fragrance brands for today’s discerning consumer.
- Eric Korman - Founder and CEO, Phlur
- Krystal Quinn Castro - Co-Founder and Perfumer, Los Feliz Botanicals
For more information, please visit www.luxepacklosangeles.com