Upcoming Cosmoprof North America Highlights Education, Partnerships

Celebrating the first-ever Cosmoprof press conference, which took place in New York on June 28, 2011, representatives from Cosmoprof Worldwide and the Professional Beauty Association gave a sneak peak of what Cosmoprof North America, happening July 31–August 2 at the Mandalay Bay Convention Center in Las Vegas, will offer this year.

Highlights included information on educational conferences, special events and other forums that will showcase everything beauty. The purpose of this event was to educate on how Cosmoprof North America is much more than just a B2B trade show, but a setting which brings beauty and trends to life. The event took place at Apella, a venue located near the East River, with more than 80 guests in attendance including journalists from trade, consumer, online media and industry executives.

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