HBA Puts Out Call for Speakers

HBA Global Expo is seeking speaker proposals for its educational program taking place June 19-21, 2012 at the Jacob K. Javits Convention Center in New York. Leaders in all areas of the beauty industry are encouraged to submit an application and share their experiences, best practices and case studies as well as address current industry trends and key topics.

The three-day HBA educational program will focus on both the marketing and technical aspects of the beauty industry, designed to give attendees the full breadth of the product development cycle. Some of the areas that will be covered at HBA include an in-depth look at current opportunities in key product categories; distribution and buying trends; creating successful brands; package design and consumer appeal; new ingredients and formulation processes, regulatory updates; social media and effective marketing solutions; and real-world case studies.

Those interested in speaking at HBA are encouraged to submit an on-line speaker application at www.hbaexpo.com/call-for-speakers. Submission guideline and tips are available at www.hbaexpo.com/submission-guidelines. The deadline is December 16, 2011.

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