Zappos Tour a New Option for Cosmoprof North America 2013

To use a simple analogy, fitting into a company's corporate culture is like buying a new pair of shoes. Shoes should provide comfort, match personal style, and last long enough to get a person where he wants to go. Zappos is known internationally for its corporate culture, which is now being adopted by many large companies who realize the importance of incorporating this dynamic setting.

Many industry executives, including beauty CEOs, take the tour in Las Vegas to see what makes this winning formula of redefining the traditional work-place atmosphere so successful, and now, through a partnership with the Professional Beauty Association (PBA), Cosmoprof North America (CPNA) is offering the opportunity to its attendees, presenting the Zappos Corporate Culture Tour on Tuesday, July 16 from 9 am–11 am. Take a walk in a Zapponian’s footsteps and see the culture first-hand. You will be guided on a 60-minute tour of the Zappos headquarters and be introduced to many different departments, including its call center. The cost is $125 for PBA members and $150 for non-PBA members.

After the tour, Noelle Raezer, senior director of merchandising at, an online retailer specializing in the hair category, will host a 15-minute Q&A session about its corporate culture. What can you do to make your business environment more appealing and productive? These and many more topics will be covered as part of a Q&A session after the tour.

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