Cosmoprof North America (CPNA) announced Pearlfisher, a leading international brand design consultancy, will participate in its first-ever interactive experience area on the event’s show floor. Pearlfisher invites attendees to explore the future of beauty, health and wellness through a highly inspiring and interactive multimedia exhibition that will allow participants to learn how to build desire and brand impact and how to foster consumer engagement through blue-sky brand concepts and thought-provoking films.
The exhibition, open to all attendees, will be hosted by the Pearlfisher Futures team and will highlight key areas of macro cultural change that are shaping our future view of beauty, health and wellness and aims to help visitors understand what these changes mean for their brands and consumers. The Pearlfisher Futures team also will be on hand to chat about how to use creativity to solve brand challenges and design the brands of the future.
The Pearlfisher exhibit will be open throughout show, and, as part of the exhibition, Pearlfisher Futures director Sophie Maxwell will host interactive one-hour presentations on the future of the body. These will take place on Sunday, July 13 from 1pm to 2pm; Monday, July 14 from 3 pm to 4 pm; and Tuesday, July 15 from 11 am to noon.