Taking place at the L.A. Convention Center on February 11 and February 12, Luxe Pack Los Angeles 2020 will once again run concurrently with MakeUp LosAngeles, a platform for beauty and cosmetic products, trends and formulation.
New for 2020 will be the seamless transition from one platform to the other. In addition to the updated streamlined experience, there will also be a 30% expansion in both exhibitor offerings, providing industry attendees an improved expert variety.
A powerful joint conference will supplement the two-day event in addition to the show floor. Industry topics developed this year will stretch from sexual wellness and non-binary packaging to new sustainable solutions and the future for CBD brands.
All guests are invited to attend this year’s sessions and meet the business minds behind some of the larger brands, like Smashbox, Unilever Prestige, Hourglass Cosmetics, Beautycounter, Fekkai, Odacite, Sagely Naturals and more.
Also new for 2020, the Luxe Pack team has incorporated two novel “events within the event.”
Attendees will be greeted on the show floor by the “Exploratorium,” a new experiential visual display. The Exploratorium will showcase 27 new branded and product launches developed by this year’s exhibitors.
The "Green" Turbo Talks tour will also debut in 2020. Due to the heavy demand from indie and legacy brands to pinpoint the experts in forward-thinking sustainable packaging solutions and success with working with CBD brands, a 1-hour tour will guide visitors and showcase a select group of exhibitors.
Each exhibitor will make a short presentation of their specific "green" offering. The tour is open to all attendees and will begin at 11 a.m. both days. A not-to-be-missed opportunity intended to guarantee an efficient and productive Luxe Pack experience.
Overall, Luxe Pack Los Angeles 2020 will open its brand new doors and welcome the many brands and industry experts who call the West Coast home.