The 2008 FiFi Awards winners include:
Fragrance of the Year–Women’s Luxe:
• Daisy Marc Jacobs, Coty Prestige
Fragrance of the Year–Men’s Luxe:
• Dolce & Gabbana Light Blue Pour Homme, P&G Prestige Products, Inc.
Fragrance of the Year–Women’s Nouveau Niche:
• Prada Infusion d’Iris, Puig Beauty & Fashion Group
Fragrance of the Year–Men’s Nouveau Niche:
• Armani Privé Vetiver Babylone, Giorgio Armani Beauty
Fragrance of the Year–Women’s Private Label/Direct Sell:
• Christian Lacroix Rouge, Avon Products, Inc.
Fragrance of the Year–Men’s Private Label/Direct Sell:
• Derek Jeter Driven Black, Avon Products, Inc.
Fragrance of the Year–Women’s Popular Appeal:
• Intimately Beckham Women, Coty Inc.
Fragrance of the Year–Men’s Popular Appeal:
• Intimately Beckham Men, Coty Inc.
Fragrance Hall of Fame:
• Annick Goutal Eau d’Hadrien, Gary Farn, Ltd.
Editorial Excellence in Fragrance Coverage–Women’s Scent Feature:
• Allure
Editorial Excellence in Fragrance Coverage–Women’s Scent Bite:
• Marie Claire
Editorial Excellence in Fragrance Coverage–Men’s Feature (tie):
• BestLife
• Elle
Technological Breakthrough of the Year:
• Certified Organic Preservation, The Estée Lauder Companies
Retailer of the Year:
• Bloomingdale’s
Bath & Body Line of the Year:
• Origins Organics, Origins Natural Resources
Interior Scent of the Year:
• Gump’s San Francisco Home Collection (Majestic Range, Treasured Range & Opulent Range), Latitudes International
Best Packaging–Women’s Prestige:
• Marc Jacobs Daisy, Coty Prestige
Best Packaging–Men’s Prestige:
• Attitude by Giorgio Armani, Giorgio Armani Parfums
Best Packaging–Women’s Popular Appeal:
• Christian Lacroix Rouge, Avon Products, Inc.
Best Packaging–Men’s Popular Appeal:
• Intimately Beckham Men, Coty Inc.
Best National Advertising Campaign-Print:
• Kelly Calèche, Hermès
Best National Advertising Campaign-TV:
• Coco Mademoiselle, Chanel
Hall of Fame Award:
• Vera Wang
