Independent Cosmetic Manufacturers and Distributors (ICMAD), the 700 company-member association that supports entrepreneurial businesses, announced its sixth annual CITY Awards for Cosmetic Innovators of The Year.
“Whether it’s a new branded product, packaging design or advertising campaign, the expanded CITY Awards are designed to honor the entrepreneurial spirit,” said Penni Jones, executive director, ICMAD. “ICMAD member companies deserve a greater opportunity to showcase their creative talents and be recognized for their innovative contributions to the beauty industry.”
To be eligible for a CITY Award, the company must be a member of ICMAD and follow the criteria established for each award category. All products must have first shipped, with marketing and advertising programs initiated, between April 1, 2008, and March 31, 2009. The Call for Entries brochure is available at www.icmad.org or by calling 1-800-334-2623. Deadline for entries is April 17, 2009.The awards will be presented during the ICMAD annual meeting and dinner on June 11, 2009, in New York City.
Seven awards will be presented to ICMAD Member Companies entering in the following categories for Product & Packaging Innovations:
- Personal Care Product
- Color Cosmetic Product
- Skin Care Product—Professional (Salon/Spa, doctor’s office)
- Skin Care Product—Mass (Department/Specialty/Discount/Drug Store)
- Personal Care Package Design
- Color Cosmetic Package Design
- Skin Care Package Design
In addition to product and packaging innovations, two awards will be presented to ICMAD Member Companies entering in the following categories for Marketing & Advertising Innovations:
- Print Advertisement—Trade or Consumer
- Internet Advertisement or Web site Design
Judges for the CITY Awards will be respected advertising, marketing and sales executives with experience but without current affiliation in the cosmetic industry. Judging criteria for Product & Package Innovations include: product creativity and originality; ability to influence or advance the category; ability to fulfill an unmet consumer or retailer need and provide sales opportunities. Judging criteria for Marketing & Sales Innovations include: originality, strategic implementation for target audience and demonstration of ability to generate positive marketplace “buzz.”