Cosmoprof North America (CPNA) will host its 18th edition August 29-31, 2021 at the Mandalay Bay Convention Center in Las Vegas.
Related: Cosmoprof Worldwide Bologna Postponed to 2022
The event will be the first live B2B exhibition of the Cosmoprof international network since the onset of the pandemic, offering domestic and international retailers, distributors, beauty brands, and suppliers the opportunity to come together in person.
CPNA will include a new CBD Beauty sector for beauty brands that have CBD as an essential ingredient in their entire product line, as well as the suppliers that cater to them.
Ready to Beauty, along with CPNA, is announcing the formation of a soon-to-launch national BankBlack banking and finance program to specifically support niche and emerging Black/African-American beauty entrepreneurs and brands.
CPNA has also created a mentorship program to help promising beauty brands. This program offers exhibitors the opportunity to have 20-minute one-on-one mentoring sessions with founders, CEOs and executives.
Mentors will be providing guidance in the following areas, essential to successfully running your beauty business: retail and distribution, branding, funding, exporting, digital marketing and performance, SEO, social media, press, trends and the multicultural market.
Cosmoprof North America will also be bringing back its three macro-sector divisions to facilitate the visit of attendees:
Cosmetics & Personal Care hosts finished products for skin care, personal care, fragrances, makeup, and organic and natural beauty
Cosmopack will welcome companies from the supply chain.
Professional Beauty is the section dedicated to the professional channel, with hair care, accessories, and furnishings for hair salons, beauty salons and spas, of specific interest for local and international distributors.
In accordance with government regulations and guidelines, there will be capacity limits, physical distancing, increased sanitation and other safety measures.
Enrico Zannini, general manager of BolognaFiere Cosmoprof, said, "Cosmoprof North America is proud to be the first Cosmoprof event in 2021 which will be held in a physical format. We are looking forward to getting back to the show floor and meeting our community in Las Vegas again, all while ensuring a safe experience and following government regulations. New beauty brands will be able to introduce their revolutionary technologies, product innovations, and new channels for distribution, packaging, and manufacturing. With the strong first quarter performance and anticipated continued U.S economic growth projected for 2021, Cosmoprof North America is excited to provide exhibitors and operators with an optimistic return to the functional event space."
Steve Sleeper, executive director of the Professional Beauty Association, said, “We are thrilled to be one of the first major events to bring all sectors of the beauty community back together again. We are dedicated to providing a compelling, engaging event that allows the industry to reconnect while maintaining the safest environment possible for our exhibitors, attendees and partners. The future of beauty is brighter than ever, with strong economic indicators, revolutionary innovations and unprecedented technological advances and we look forward to bringing the industry’s best and brightest back together at Cosmoprof North America.”