[gallery] 5 of the Biggest Trends from CEW’s Product Demo Night


CEW held its Product Demonstration Night for the 2019 CEW Beauty Awards February 28, 2019 in New York City.

"With the addition of new categories and the many new indie brands coming on the scene, we continue to be amazed by the innovations seen across categories," said CEW president Carlotta Jacobson. "When we started the Beauty Awards 25 years ago, products were very focused on skincare, makeup and hair, but new trends and innovative products have continued to expand the beauty industry into what we see now."

Here are some of the hottest trends of the night.

Vegging Out

Superfood beauty was on full display, including Loli, a brand which utilizes organic, wild-harvested ingredients (that are raw, fair trade and upcycled from food); Yensa, which fuses eight superfoods in each of its products, including its Essential Glow Tone Up Primer; Youth to the People; and Sahara Rose. Elemis displayed its Superfood Nutrient-Dense Pre-Biotic skin care range, set to expand in 2019.

Sustainability isn’t Going Anywhere

Brands such as bar shampoo purveyor ethique—boasting the hashtag #giveupthebottle—and Seed Phytonutrients, which debuted what it claims to be the first shower-safe paper bottle, crafted entirely of post-consumer products and utilizing 60% less plastic than a traditional bottle. 

High and Mighty

The buzziest bud in beauty, CBD was the star of Albea’s show—the supplier debuting High Hopes, a line of cannabis-infused formulations across applications–and CBD for Life, which debuted bath bombs. Milk Makeup’s Kush mascara also made an appearance at the show.

Put Charcoal on Your List

It’s not just for kids on Santa’s Naughty list: Charcoal’s cleansing properties were found in facial products such as acne treatments from First Aid Beauty and Origins, Freeman Beauty’s charcoal mask, and Copper + Crane’s detoxifying body polish. Herbal Essences introduced a new charcoal shampoo, harnessing those clarifying powers for the scalp.

All for You

Personalization is at an all time high, showcased by brands including custom hair care company Prose, which showcased its new hair oil; Halo, an app which allows users to create their own nail polish color from a picture they’ve uploaded; and Neutrogena’s Skin360 app, helping users craft personalized skin care routines.

Related: [gallery] CEW UK Hosts 2019 Beauty Award Product Demo

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