FiFi 2008_89 | Global Cosmetic Industry

From chart-topping celebrities to niche creators, here are the key influencers you need to follow next year based on their Visibility + Impact × Trust (VIT) scores—a metric developed by Traackr to quantify their influence across platforms.

Top Beauty Influencers to Watch in 2025

The Visibility + Impact × Trust (VIT) score, developed by Traackr’s Data Science team, measures an influencer’s performance. It factors in visibility (reach and impressions), the impact of the content (engagement and creativity), and the trust they build.

Boris Schaefer, President, CIBS

Boris Schaefer Appointed 77th President of CIBS

Boris Schaefer has been named the 77th President of CIBS for 2025, bringing over 25 years of expertise in the cosmetic packaging industry, with plans to grow membership, engage younger professionals, and host exciting themed events.

Rethinking Acne: Unveiling the Unseen and the Unmet

Rethinking Acne: Unveiling the Unseen and the Unmet

Today, skin-care solutions can play a role in breaking the stigma that surrounds the skin condition, by creating options that not only treat acne but are part of an overall beauty and wellness routine.

Grabity Hair Lifting Anti-hair loss shampoos.jpg

South Korea's Polyphenol Factory Unveils Grabity Anti-Hair Loss Brand at CES 2025

Polyphenol Factory, a South Korean startup led by Hae-Shin Lee, Ph.D., launched its Grabity anti-hair loss line at CES 2025 in Las Vegas. Based on a polyphenol-based complex, the line fortifies hair by forming a protective layer on damaged cuticles.

Benjamin Dop, Director of EMEA Sales & Business Development, GPI Beauty

GPI Beauty Names Benjamin Dop as Director of EMEA Sales & Business Development

GPI Beauty appoints Benjamin Dop as Director of EMEA Sales to lead its first European office in Paris, driving growth and innovation in beauty packaging solutions.

Hairstory's new additions, Bond Boost and Bond Serum

Hairstory Expands Hair Care Line with Bond Boost and Bond Serum

With at-home hair bond treatments on the rise, Hairstory follows suit with their launch of the Bond Boost and Bond Serum, both products featuring the Pro-Target Technology Complex.

Nilofer Vahora, CMO, has held roles at popular brands including Milk Makeup, Shiseido, and Rebecca Minkoff.

Amika Appoints First Chief Marketing Officer: Nilofer Vahora

Amika appoints Nilofer Vahora as the first Chief Marketing Officer of the brand. With 20+ years of experience at brands like Milk Makeup and Shiseido, Vahora will lead marketing and brand growth for the professional hair care company.

The innovation provides a sustainable, high-performance delivery system that addresses growing consumer demands for eco-friendly solutions.

Spray-Tek Secures Patent for Biodegradable Microencapsulation Technology

The patented process modifies natural biopolymers to create durable core/shell microcapsules with low permeability for higher biodegradability.

The Power Essence Body & Hair Fragrance Mist collection will be available on Touchland's website as well as Sephora and Ulta Beauty for $20.

Touchland Launches Fragrance Collection

The collection includes eight body and hair fragrance mists made with hydrating and mood-enhancing ingredients.

Devices will allow for more sophisticated personalization for beauty consumers as they continue to seek salon results at home.

From Salon Results to Personalized Routines: The Future of Beauty Technology

How new beauty tech devices can allow for more sophisticated personalization for consumers as the demand for salon results at home continues to increase.

SkinGPT can visually generate and predict what effects certain external factors, like UV exposure, active ingredients or skin care products, will have on a consumer's skin over time.

Haut.AI’s SkinGPT and Interactive 'Generative Skin' Technology + Q&A with Founder/CEO Anastasia Georgievskaya

Haut.AI, in collaboration with ULTA Beauty, has announced the commercial launch of its advanced SkinGPT and GenerativeSkin technologies. These innovative solutions represent a significant advancement in beauty and skin care technology.