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Using Inventive Functionality; Design in Packaging So Beauty Brands Stand Out

Mar 29th, 2013

Sandra Hutson

The Pasadena store includes dedicated skin care testing zones, water-basin cleansing stations, skin scanning technology, scalp analysis services, and “The Beauty Lab,' where shoppers can receive personalized skin care lessons based on diagnostic insights.

Olive Young Plants Its Flag in the US as K-Beauty’s Retail Expansion Accelerates

The opening comes amid a wave of aggressive K-beauty retail expansion across the U.S. market in 2026.

Take control of your secondary packaging. Match your brand aesthetic.

Packaging speaks volumes about a brand’s ethos, quality and commitment to sustainability. Having the NEENAH® Folding Board sample book in hand helps bridge the gap between a creative vision and real-world production.

L'Oréal Luxe is extending fragrance beyond traditional product formats through a new partnership with DataLand, the AI-driven cultural institution co-founded by Refik Anadol (pictured) and Efsun Erkılıç.

L’Oréal Luxe Brings Responsive Scent Technology to AI Art Institution DataLand

The scents were created in collaboration with Refik Anadol Studio using the studio’s proprietary Large Nature Model, an AI system trained on nature-derived datasets.

The views generated on TikTok are translating into meaningful revenue lifts across DTC sites, Amazon, and brick-and-mortar retail through powerful halo effects.

The 15 Most-Viewed Beauty Brands on TikTok Shop

Why it matters: a correlation analysis using Charm’s TikTok Shop data revealed a clear alignment between TikTok engagement and performance across other retail channels.

Skin care gains were offset by softness in legacy brands like Clinique and Origins, indicating ongoing repositioning challenges in parts of the portfolio.

Estée Lauder Rebuild Gains Traction as Margins Surge and Fragrance Fuels Growth

For fiscal 2027, the company expects organic net sales growth of 3% to 5% and adjusted operating margins approaching 13%.

Executives point to strong alignment between Rhode’s engagement-driven strategy and Sephora’s global platform.

Rhode Goes Pan-European: Sephora Expansion Marks Record-Breaking Next Chapter in Global Retail Push

Rhode is entering its next growth chapter with increased scale—and a clear mandate to globalize.

Excess sugar doesn’t just stiffen the skin’s structural proteins, it appears to reprogram the behavior of the cells maintaining them.

Sugar Rush: Estée Lauder Maps the Sweet Path to Skin Aging as Anti-Glycation Race Heats Up

Excess sugar doesn’t just stiffen the skin’s structural proteins, it appears to reprogram the behavior of the cells maintaining them.

Kalichem offers Kaligen, a vegan, bio- and plant-based PDRN-inspired nucleobiotic complex designed to drive skin renewal, replumping and long-term skin longevity through biomimetic activation of native collagen pathways.

Welcome to PDRN's Regenerative Gold Rush: 10 Ingredients Competing to Set the Innovation Agenda

Regenerative Skin Care: the Anti-aging Killer

Brands are embracing the new longevity paradigm amid a boom in ingredient advancements.

Ulta is pushing aggressively toward full-funnel integration, collapsing discovery, comparison and transaction into a single step within Google’s ecosystem.

Ulta Leans Into Google’s AI Checkout As Sephora Bets on ChatGPT Discovery

Retailers are racing to secure presence at the point of intent.

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