Using Inventive Functionality; Design in Packaging So Beauty Brands Stand Out

Mar 29th, 2013

Sandra Hutson

Kaffe Bueno is upcycling the by-products, or “waste,” of coffee production—spent grounds—to unleash sustainable natural ingredients for the hair and skin.

Discover the Beauty of Coffee with Kaffe Bueno

How upcycling coffee helps the skin and hair care industry transition to natural formulations.

V/WA™, discover Alteromonas lipotrueae

V/WA™, discover Alteromonas lipotrueae

Discover V/WA™ a fully vertically integrated active ingredient from a new identified Alteromonas strain: Alteromonas lipotrueae.

To win in today’s booming, competitive beauty market, brands need smart science, sustainable innovation, a broad palette of impactful ingredients, differentiating formulations, and trusted innovation partners.

4 Keys to a Total Beauty Solution

From sustainable ingredients to smart science to innovation services, Croda is optimized for a fast-moving market.

Thirty percent of millennial and Gen Z beauty buyers enjoy filming their unboxing experience and then posting the video on social media, casting an important spotlight—that could go viral—on the package itself.

Beauty Shoppers Reveal their Packaging Attitudes

Beauty Shoppers Reveal their Packaging Attitudes

Oral care has gone from basic standard hygiene to part of a thoughtful beauty and wellness routine.

Smart Mouths: Oral Care Gets Beautiful

New ingredients, product formats and tools are tackling oral health holistically.

In the beauty world, where packaging plays a significant role in creating an emotional connection with consumers, the importance of design is amplified.

The Power of Packaging’s Visual Influence

2 of a 4-part series: How brands can incorporate the TIE Incentives into their packaging design to create a lasting impression with their target audience.

Eye makeup continues to dominate the market today, with 90% of women wearing eye makeup three or more times per week.

Consumers Tell All on Eye & Brow Makeup

New data from 2,600-plus consumers on lashes, lids and brows.

Consumers are increasingly aware of the harms caused by sun exposure, but they still expect products to wear like conventional skin care.

Sun Care People Actually Want to Wear

SPF defense plus skin care benefits equals smart innovation for every niche.

The global beauty industry is projected to expand significantly through 2027

5 Critical Trends in the Future of Beauty

The global beauty industry is projected to expand significantly through 2027. These five trends and observations will be an essential aspect of the projected industry growth, according to The State of Fashion: Beauty market report.

The beauty industry is just starting to change and shift towards a consumer driven universal approach to defining products, categories, how we market, who we market to, and everything else that previously had a rigid gender-bound approach.

Univar Solutions Discusses Genderless Beauty

How inclusive beauty presents opportunities for brands, formulators and innovation.

Sixty-two percent of survey respondents note they use more than three products daily to improve or maintain hair health.

Inside Consumers’ Growing Awareness of Hair & Scalp Health

New survey data uncovers top concerns, product usage habits, unmet needs and more.