Using Inventive Functionality; Design in Packaging So Beauty Brands Stand Out

Mar 29th, 2013

Sandra Hutson

Estée Lauder Launches on Amazon.ca Premium Beauty Store

This announcement comes shortly after The Estée Lauder Companies introduced its 10th brand, The Ordinary, to the U.S. Amazon beauty store in May 2025.

From Givaudan's advanced MoodScentz+ platform to VEXA Beauty's peptide-infused perfumes, companies are exploring the intersection of science, emotion, and scent.

Innovations in Fragrance: Mood-Enhancing Scents and Cutting-Edge Launches

Explore the latest innovations in the fragrance industry entering into the summer of 2025, from mood-enhancing technologies like Givaudan’s MoodScentz+ to peptide-infused perfumes and skin-friendly scents.

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Insider Insights: How Are Beauty Industry Leaders Navigating Tariff Uncertainty?

The beauty industry is adapting to shifting tariffs by reevaluating supply chains, sourcing strategies and product development, while prioritizing flexibility, innovation and maintaining product quality.

Discover Cobalt Labs: Your Partner in Innovation and Product Development

Discover Cobalt Labs: Your Partner in Innovation and Product Development

Unlock the potential of your product innovation with Cobalt Labs! Learn how our custom solutions help beauty brands fast-track high-quality products to market. Dive into our latest article to explore how we can accelerate your product development!

BREAKING: L'Oréal Acquires Medik8

The news comes amid a boom in dermatological beauty, which has risen to prominence at the expense of clean beauty pure players.

Susonity by EMD Electronics: Redefining innovation in cosmetics with a diverse portfolio of pigments, UV filters, and skin care actives.

EMD Electronics Launches Rebrand as Susonity, Highlighted at NYSCC 2025

EMD Electronics, the US entity of Merck KGaA, Darmstadt, Germany, has announced the launch of its brand as Susonity. The brand includes effect pigments, UV filters, DHA, functional fillers and skin care actives.

'Taking back full ownership of Huda Beauty is a deeply very important moment for me,' said Kattan. 'It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself!'

Huda Kattan Reclaims Full Ownership of Huda Beauty

Kattan will continue to lead the brand with her husband, Christopher Goncalo, who serves as co-CEO, and her sister, Alya Kattan, who oversees social strategy.

Originally founded in 2010 as Dignity Coconuts, the company has earned awards for its raw, centrifuge-extracted coconut oil and transparent sourcing model.

Dignity Made Launches to Fight Trafficking with Ethical Coconut Oil

Dignity Coconuts is now Dignity Made, a rebrand highlighting its mission to prevent human trafficking and empower coconut farmers in the Philippines. With ethical jobs, fair trade, and clean products, every purchase creates real impact.

e.l.f. Beauty Acquires Hailey Bieber's Rhode for $1 Billion Amid Tariff Challenges

Bieber will continue her role as founder and additionally serve as Rhode’s chief creative officer and head of innovation, overseeing creative, product innovation and marketing.

Derma Series

Aptar Beauty Introduces Derma Series

Discover Aptar Beauty's Derma Series, offering advanced packaging and dispensing solutions for the growing dermocosmetics market. Features include airless packaging, precision dosing, sustainable materials, and cross-sector expertise for skin care.

The first custom scalp serum available from Prose.

Prose Launches First-Ever Custom Scalp Serum

Discover Prose's Custom Scalp Serum, a personalized, science-backed formula with over 99% natural ingredients to support scalp health and promote stronger, fuller hair. Available now on Prose.com.