Lubrizol Generates Consumer Trends, Industry Opportunities with Foresee Lab

Lubrizol's Foresee Lab uses market data, science and forward-thinking to develop new market concepts, formulations and product line opportunities.
Lubrizol's Foresee Lab uses market data, science and forward-thinking to develop new market concepts, formulations and product line opportunities.

Lubrizol Life Science—Beauty (LLS Beauty) reports it is using its Foresee Lab program to generate an idea of the future of beauty through consumer and market insights, science and forward-thinking.

Related: Lubrizol Leverages AI for #skincareingmakeup Collection

Foresee Lab uses environmental and morphological analysis to develop a beauty trend model that tracks trends from inclusivity and individuality, to progress and sustainability.

The program uses AI to collect extensive market data and consumer insights to identify growth opportunities, then connects trends with LLS Beauty’s portfolio of active and functional ingredients to develop new market concepts, formulations and product line opportunities for clients.

More information on Lubrizol’s Foresee lab is available here.

See related: Phenotyping and AI, 3D Inflammation Model, Stress and Skin Architecture at SCC National

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