T. Hasegawa USA Inc. is launching an Orange Juice Replacer, designed to amplify and enhance the flavor profile of oranges while minimizing the amount of traditional orange juice needed in a product formula.
The product is said to be developed to specifically provide relief for beverage brands that are impacted by Huanglongbing (HLB) also known as citrus greening. The replacer is available in powdered and liquid forms and comes in Not From Concentrate (NFC) and From Concentrate (FC) varieties.
“While our technologies optimize the flavor profile and provide a consistently great taste, they also provide price stability,” said T. Hasegawa USA’s associate director of beverage technology, Toshifumi Nozawa. “Orange Juice Replacer is the latest in our line of flavor enhancers that are designed to reduce reliance on raw materials. Manufacturers can maintain the high quality of their beverage products while ensuring that supply shortages and cost fluctuations will not disrupt production or increase prices with consumers.”
