According to a recent report by Spatea, scalp care growth is outpacing expectations, with trends such as "Scalp Spa" and "Scalp Serum" seeing exponential growth rates.
Scalp care is no longer just a niche—it's a movement paralleling sophisticated skin care regimens, positioning scalp health as equally essential. As consumer sophistication grows, hair health brands are poised to capitalize on this evolution, drawing lessons from skin care strategies to offer advanced scalp care solutions.
Key drivers such as scalp health awareness, sophisticated consumer demands, and ingredient innovation are shaping the landscape. The report highlights transformative ingredients trending in the scalp care sphere, with notable growth in Aloe Vera, Rosemary, and Jojoba Oil searches, reinforcing the market shift towards natural and effective scalp solutions.
How Scalp Care is Changing the Hair Care Industry
According to Coherent Market Insights, the global scalp care market is projected to reach $20.79 billion by 2030, growing at a rate of 7.1% annually.b Once considered a niche part of hair care, scalp care is now at the forefront of the beauty industry's innovation. Consumers and professionals alike are recognizing that healthy hair starts with a healthy scalp—a trend that is shaking up the hair care category.
The days of treating scalp care as an afterthought are gone, a healthy scalp is essential for vibrant, resilient hair.AdobeStock By New Africa
Why Scalp Care is Booming
The days of treating scalp care as an afterthought are gone. Increasingly, scalp health is being likened to soil for plants—just as nutrient-rich soil is vital for plant growth, a healthy scalp is essential for vibrant, resilient hair. This fundamental understanding is driving demand for scalp-focused solutions, fueled by consumer trends and scientific insights.
“The synergy between hair and scalp health is increasingly acknowledged as fundamental to achieving optimal hair strength and overall hair wellness. A comprehensive approach to hair care is not just about the products we apply to our strands but also the health of the scalp beneath them. Exfoliating treatments, nourishing scalp serums, and masks are gaining popularity, as consumers recognize that a balanced scalp environment is essential for healthy hair growth. Products that target scalp health now offer benefits traditionally reserved for treatments, such as boosting circulation, helping target inflammation, and balancing oil production. The growing attention to scalp care as the foundation for healthy hair is inspiring a new, holistic approach to the way we care for our hair.”
The Social Media Surge
The rise of platforms like TikTok has amplified the message of scalp care far and wide. Spate found that hashtags like #ScalpCare and #ScalpTreatment have amassed nearly a billion views, signaling a cultural shift toward scalp awareness. Videos highlighting DIY scalp scrubs, massages, and product reviews have driven consumers to take a more proactive approach to their scalp health.
Scientific Backing
Experts emphasize the long-term benefits of maintaining a healthy scalp. Craig Ziering, MD, a renowned dermatologist and hair transplant surgeon, underscores this analogy by stating, “Think of your scalp as the soil for your hair. If the soil isn’t healthy, the plant—or in this case, the hair—will struggle to thrive.”
Michelle Chavez, vice president of innovation, Accupac says, “The synergy between hair and scalp health is increasingly acknowledged as fundamental to achieving optimal hair strength and overall hair wellness. A comprehensive approach to hair care is not just about the products we apply to our strands but also the health of the scalp beneath them. Exfoliating treatments, nourishing scalp serums, and masks are gaining popularity, as consumers recognize that a balanced scalp environment is essential for healthy hair growth. Products that target scalp health now offer benefits traditionally reserved for treatments, such as boosting circulation, helping target inflammation, and balancing oil production. The growing attention to scalp care as the foundation for healthy hair is inspiring a new, holistic approach to the way we care for our hair.”
Key Ingredients and Technologies in Scalp Care
- Antioxidants & Vitamins: Ingredients like vitamin C, E, and biotin protect the scalp from oxidative stress and promote nourishment.
- Hyaluronic Acid: A powerhouse hydrator often found in skin care, hyaluronic acid ensures the scalp stays moisturized without clogging pores.
- DHT-Blocking Components: Ingredients like saw palmetto and red clover limit the effects of dihydrotestosterone (DHT), a hormone linked to hair thinning.
Innovative Technologies
- Proprietary Blends: Brands like Nutrire employ Complex8 technology to deliver targeted scalp and strand benefits, addressing specific scalp needs like oil regulation or hydration.
- Bond-Building Science: Olaplex's bond-building tech includes scalp treatments like No.0.5 Scalp Longevity Treatment, which is designed to fortify hair from the root.
The report from Spate also reflects there is strong growth in scalp care trends, highlighting significant year-over-year growth across various aspects of the market.
Key data:
- Notable overall year-over-year growth of +20.3% in scalp care, with some trends and ingredients experiencing even more substantial increases.
- Significant increases in popularity for specific scalp care trends like "Scalp Spa" (+349.2%), "Scalp Psoriasis" (+60.4%), and "Scalp Serum" (+50.1%).
- Ingredients like Aloe Vera (+25.1%), Rosemary (+9.6%), and Jojoba Oil (+1.6%) have shown a considerable increase in searches, indicating a rise in consumer interest in these natural ingredients for scalp care.
- Ingredients tagged as #ketoconazole, #batanaoil, and #pumpkinseed have shown growth over 1,000% in TikTok views, emphasizing the influence of social media on scalp care trends.
Overall, there is a clear upward trajectory in consumer interest and demand for scalp care solutions, with an increasing prevalence of ingredients and brands that resonate with current consumer preferences. This growth suggests that scalp care is becoming an integral part of personal care routines, akin to skin care.
New Launches and Innovations in Scalp Care
Being Frenshe Launches a Holistic Hair Wellness Collection Exclusively at Target
Being Frenshe, the wellness line founded by Ashley Tisdale, has expanded its reach with the launch of a hair care collection aimed at promoting scalp and hair health through holistic self-care practices.Being Frenshe
According to Sophia Emmanuel, an IAT-certified trichologist, the Being Frenshe Hair Wellness collection addresses prevalent hair care gaps by combining scalp health practices with high-quality ingredients and emotionally uplifting scents.
Key Highlights of the Hair Wellness Collection:
- Focus on Scalp and Hair Health: Designed to address neglected aspects of hair care, the collection prioritizes wellness-inspired rituals for lasting hair revitalization.
- MoodScience Scent Technology: Each product is infused with scents that enhance mood and elevate the self-care experience. Three signature profiles include:
- Lavender Cloud (Restore Collection): Offers calming and restorative benefits.
- Cashmere Vanilla (Moisture Collection): Provides comfort and hydration.
- Salty (Clarify Collection): Promotes clarity and stress relief.
Each product is priced between $12.99 and $14.99, providing affordable access to premium wellness products.
Xtressé Unveils Advanced Hair and Scalp Therapy Powered by Proprietary X3
Xtressé Hair Growth Gummies are powered by the Company's proprietary X3 TechnologiesXtressé
Xtressé Hair Growth Gummies are powered by the Company's proprietary X3 Technologies. With over two years in development, each X3 blend combines powerful ingredients that work synergistically to repair and improve scalp health and stimulate hair growth. Xtressé Hair Growth Gummies feature both the X3-BioActive Blend and X3-MicroNutrient Blend, including carefully selected regenerative compounds like NAD+1, Pumpkin Seed Extract2, Taurine3,4, and Saw Palmetto5, with important micronutrients like Vitamins A, B3, B6, C, D3, E and Zinc.
Xtressé plans to expand its portfolio later this year with a complete line of treatments that will also feature the X3-BioActive Blend along with a patent-pending X3-Peptide Complex, a complex of bioactive peptides with proven regenerative properties.
"Xtressé emerged from the unified vision of top dermatologists and hair restoration experts who identified a critical void in the market. More than 80 million Americans suffer from some form of hair thinning or loss, but many existing solutions fall short—by either addressing only surface-level benefits, relying on outdated science, or failing to deliver consistent, effective results," stated Michael Mazen Jafar, co-founder of Xtressé. "Xtressé is committed to changing that by developing a portfolio of expert-formulated solutions powered by a modern formulation and proprietary X3 Technologies—designed to nurture scalp health and support healthy hair growth".
"As a dermatologist specializing in hair loss, I've performed more than 70,000 hair procedures and prescribed medical treatments to tens of thousands of patients, yet I kept encountering outdated ineffective solutions – many relying on ingredients like Biotin, which lacks proven efficacy" said Dr. Matt Leavitt, DO, Co-Founder of Xtressé.
Leavitt adds, "With FDA warnings surrounding excessive concentration of commonly used ingredients like Biotin, we recognized the urgent need for a more advanced, science-backed solution. That's why we developed and rigorously tested X3 Technologies—harnessing regenerative compounds and synergistic ingredients to target what we believe are the key drivers of hair thinning at the cellular level. This cutting-edge approach represents a true evolution in hair wellness."
Peptide-Infused Hair Care Brand, V&Co. Beauty
V&Co. Beauty is expanding their shampoo & conditioner offerings with 3 new collections., powered by scientific innovation and rooted in targeted hair health that caters to the distinctive needs of each type and texture. The curated product selection allows consumers to level up their routine with targeted shampoo and conditioner options, empowering healthy hair journeys and inspiring individuality. Joining the existing collections are Moisture Collection, Smooth & Shine Collection, and Volume Collection.
V&Co. Beauty's Proprietary Peptide Blend is a carefully crafted fusion of peptides, amino acids, proteins and vitamins – finally treating scalp and hair to the same quality and efficacy that we extend to skin care. From boosting hydration to increasing volume, intensifying shine, fortifying strength and adding an extra layer of protection, the peptides go beyond the surface to accentuate the best aspects of each individual hair type.
In addition to the signature Proprietary Peptide Blend, each new collection has additional ingredients that target the specific need they solve. The Moisture Collection includes Coconut Water for replenishing moisture & hydration, Smooth & Shine Collection includes Argan Oil + Avocado for long lasting shine and softness and Volume Collection includes collagen for volume.
"We are so excited for the opportunity to expand our line & bring consumers even more unparalleled hair care this year," says co-founder, Mike Redmond. "We are on a mission to empower every person to achieve a healthy relationship and confident connection with their hair and know that these new formulas and the approval of our clinical testing will do just that for many."
OS-01 Hair from OneSkin: The Breakthrough Ingredient Tackling Hair Thinning
OS-01 HAIR is designed to rejuvenate hair health by promoting cellular repair and blocking the accumulation of senescent cells.AdobeStock By srisakorn
OS-01 HAIR is designed to rejuvenate hair health by promoting cellular repair and blocking the accumulation of senescent cells. This powerful serum is backed by clinical research and is bolstered by a combination of six active ingredients. Among these are Panax Ginseng Root Extract, which stimulates scalp circulation; Fisetin, a flavonoid with strong antioxidant properties; and Biotin, known for strengthening the hair shaft.
In a pivotal three-month clinical study involving 30 participants, the results were compelling: 80% observed improvements in their hair, 76.67% experienced new hair growth, and 70% reported faster-growing existing hair. These figures underscore OS-01 HAIR's efficacy in not just enhancing hair growth, but also in nourishing the scalp and maintaining overall hair health.
Moreover, the inclusion of Oryza Sativa (Rice) Bran Water, helianthus annuus (Sunflower) Sprout Extract, and prebiotic ingredients like Inulin and Alpha-Glucan Oligosaccharide, further amplify scalp health by improving hydration and providing essential nutrients.
Croda’s Sphingo’Hair Drypure Targets Hair and Scalp Longevity
Croda Beauty Actives' Sphingo’Hair Drypure is designed to "cement" both the scalp barrier and hair barrier structures to soothe, moisturize and reduce flaking of the scalp, while restoring hair smoothness, moisture balance, shine and combability.
The ingredient technology comprises a bio-fermentation-derived long-chain fatty acids ceramide NP and addresses the similarities between and interdependencies of hair and scalp barrier structures.
By supporting these barriers, Sphingo’Hair Drypure defends the scalp and hair from external aggressors and thereby boosts their longevity.
Per Croda, preclinical and clinical evaluations conducted with the ingredient showed that Sphingo’Hair Drypure:
- Reinforces the skin’s barrier function
- Increases scalp hydration
- Reduces scaling
- Soothes inflammation
- Maintains proper hair fiber moisture balance
- Smooths hair fiber cuticles for a boost in luster and manageability
Nutrire: A New Brand Offering Personalized Scalp and Strand Care
Nutrire, a new hair care line dedicated to innovation, is the first to offer a personalized system that addresses unique scalp and strand needs, featuring two advanced treatment scalp serums, three scalp-focused shampoos, and four strand-specific conditioners.
Nutrire follows a three-part nourishing system based on fundamental skin care principles:
- Treat with clinically proven scalp serums that improve overall scalp health day and night.
- Cleanse with shampoos based on scalp type (dry, normal, or oily).
- Condition with conditioners based on hair type (fine, medium, thick, or damaged).
Developed in collaboration with expert estheticians, trichologists, and hairstylists, the brand is attempting to redefine scalp and strand care from the inside out. At the core of Nutrire's formulas is the proprietary Complex8 technology, a blend of ingredients that block DHT —the hormone responsible for weakening hair and leading to shedding—allowing hair follicles and strands to remain open to receiving nutrition for healthier, stronger hair. According to the brand, each formula was carefully developed to target specific concerns using skin care powerhouses such as niacinamide and lactic acid, potent naturals like red clover and mango butter, and clinical actives such as Peachcalm and Nutrinvent Balance to deliver a luxurious hair care experience.
Insights from Kristin Chase, general manager at Nutrire
Nutrire, a new hair care line dedicated to innovation, is the first to offer a personalized system that addresses unique scalp and strand needs.Nutrire
However, Chase highlights the challenge of shifting consumer perception. "Many still view scalp care as an occasional treatment rather than a necessity," she notes. To address this, Nutrire offers easy-to-use, high-performance solutions, like the T.1 Day and T.2 Night Scalp Serums, designed to integrate seamlessly into professional and at-home routines. Nutrire also simplifies scalp care by offering shampoos for specific scalp types and conditioners for different strand needs, making it easier for consumers to adopt healthy habits.
Innersense Organic Beauty’s Hair Renew Scalp Hairbath and Conditioner
Innersense Organic Beauty has introduced the Hair Renew Scalp Hairbath and Hair Renew Soothing Conditioner, a clinically proven treatment duo designed to support scalp health and promote hair growth. Backed by clinical studies, 82% of users reported reduced scalp irritation and improved nourishment within 30 days of use, according to the company.
Key ingredients include fermented willowbark, a powerful anti-inflammatory and antimicrobial agent, green coffee bean extract to boost circulation, niacinamide to improve hair density, and pumpkin seed oil to hydrate and protect. Together, these products aim to restore microbiome balance, reduce flakes, soothe irritation, and strengthen hair.
The Rise of Scalp Care and Consumer Trends
According to Greg Starkman, founder and CEO of Innersense Organic Beauty, hair loss has been a key factor driving the growth of the scalp care trend. "Numerous factors have played a pivotal role in shaping consumer awareness about scalp health, but hair loss tops the list. This awareness has led to a marked improvement in understanding and a heightened emphasis on optimal scalp health, which includes ongoing scalp maintenance," Starkman explains.
Consumer needs and preferences are also driving innovation in the scalp care space. "As awareness among consumers increases, it is becoming clear that maintaining a balanced microbiome is crucial for achieving a healthier scalp. This balance fosters optimal follicle health and promotes stronger, more robust hair growth," Starkman adds.
Challenges and Opportunities for Brands
While the scalp care market is booming, it is not without challenges. Starkman highlights the risks of misleading claims in today’s marketplace. "Claims have the potential to mislead consumers and foster unrealistic expectations. Brands must prioritize the substantiation of their claims through robust clinical testing, meticulous ingredient selection, and unwavering transparency. By doing so, they can effectively validate the benefits of their products and build trust with their audience."
In addition to transparency, technological advancements and ingredient innovation are shaping the future of scalp care. "Ingredients that support scalp nourishment and maintain a balanced microbiome are essential for achieving optimal results. Key components to look for include fermented willowbark, hyaluronic acid, zinc, celery seed extract, and hemp oil. These elements play a pivotal role in enhancing scalp health and promoting overall hair vitality," Starkman notes.
Future Trends in Scalp Care
Looking ahead, Starkman foresees exciting developments in the category. "Scalp health spa services and treatments are poised to remain at the forefront of growth within this category. Additionally, I anticipate that brands will increasingly incorporate skin care ingredients tailored for the scalp, which will enhance offerings in this evolving market," he says.
As the market evolves, consumer education remains a top priority. "Establishing trust through comprehensive consumer education is essential. This can be achieved by delivering relevant information backed by clinical testing and endorsed by dermatological experts," Starkman emphasizes.
Act+Acre Launches Clarifying Hard Water Shampoo and Treatment
Clarifying Hard Water Shampoo and TreatmentAct & Acre
According to the company, hard water affects 85% of the U.S. population, and the mineral build-up from hard water causes dryness, dullness, and breakage. Act & Acre’s formulas can provide a solution for healthier hair by detoxing, restoring hydration, and protecting hair from further damage.
The Lineup:
- Reset + Repair Clarifying System ($92): A 3-step routine to clarify, hydrate, and strengthen, featuring the Clarifying Hard Water Shampoo, Clarifying Hard Water Treatment, and Conditioning Hair Mask.
- Clarifying Hard Water Shampoo ($32): A daily clarifying shampoo with Fulvic Acid to lift minerals, Coconut Cleanser to prevent build-up, and Carrot Seed Oil to boost shine and volume.
- Clarifying Hard Water Treatment ($38 for 4 sachets): A 3-minute detox with 15% Vitamin C to neutralize brassiness, Betaine for hydration, and Inulin to promote scalp health.
To get the scoop on Act+Acre's new launch and the scalp care industry in general, GCI interviewed Helen Reavey, co-founder of Act+Acre (Board Certified Trichologist & Celebrity Hair Stylist) and Colm Mackin, co-founder and CEO of Act+Acre.
GCI: What are some of the factors that have contributed to the growth of the scalp care trend?
Helen: I think people are finally realizing that healthy hair doesn’t start with a styling product—it starts with your scalp. For years, the focus was always on the ends, and we overlooked what was happening at the root. But now, as conversations around the microbiome, hormones, and aging skin become more mainstream—especially on platforms like TikTok—it’s shifting the way people approach skin care as a whole. That same level of awareness is now being applied to scalp care. Once you understand the science, you can’t help but want to treat your scalp with the same intention as your skin.
Colm: When we launched Act+Acre in 2019, scalp care was still considered niche. We saw a gap and created a new category with clinically backed formulations and a proprietary Cold Processed Method that preserves ingredient efficacy. But more than that, we focused on educating people—showing them that many of their hair issues actually start at the root. That combination of science, storytelling, and results is what’s driven this cultural shift.
GCI: What are some of the challenges and opportunities brands face when entering the scalp care market?
Helen: One of the biggest challenges is education—breaking through years of conditioning that told people to focus only on the ends of their hair. But that’s also the biggest opportunity. Consumers are more informed than ever and actively seeking solutions. If you can meet them where they are—with science, simplicity, and results—you can build lasting trust.
Colm: It’s not enough to just have a great product. You need to create an entirely new mindset. That means rethinking product development, marketing, and even retail strategy. The opportunity lies in building systems of care—like our four core franchises: Growth, Hydration, Oil Control, and Relief. It’s how we help customers find the right solution for their scalp, instantly.
GCI: How are consumer needs and preferences driving innovation in the scalp care space?
Helen: People are no longer satisfied with a shampoo that just smells good. They want to know why their hair isn’t growing, why their scalp feels tight, itchy, or inflamed—and they expect results. That’s what led us to create formulas like our Stem Cell Scalp Serum. It supports scalp longevity, encourages renewal, and reduces shedding—all in one easy step.
Colm: Personalization is driving everything. Today’s consumer wants products that are tailored to their specific needs—and they want to discover them easily. That’s why our retail strategy is just as intentional as our formulations. At Sephora, our color-coded visual merchandising lets customers instantly identify the franchise that fits their scalp condition. That’s innovation rooted in behavior.
GCI: What are some of the key ingredients and technologies that are being used in scalp care products?
Helen: We’re seeing the scalp care space embrace true actives—ingredients traditionally reserved for skin care. At Act+Acre, our Stem Cell Scalp Serum uses Swiss Apple Stem Cells to help protect hair follicles and promote thicker-looking hair. We also use Hyaluronic Acid for hydration and barrier support, Niacinamide to regulate oil production, and Salicylic Acid for gentle exfoliation that doesn’t disrupt the microbiome. It’s about merging efficacy with scalp-specific needs.
GCI: What are some of the future trends that we can expect to see in the scalp care category?
Helen: Scalp care is following the same trajectory as skin care—moving toward personalization, targeted routines, and nuance. Your scalp isn’t just oily or dry—it can be reactive, hormonal, or stressed, and sometimes all of the above. People are beginning to approach scalp care the same way they approach facial skin care: adjusting their routine based on the season, stress levels, and even geography.
Colm: What was once considered niche is quickly becoming a core part of people’s hair care routines. From what we’re seeing, the momentum behind scalp care is only picking up. When we introduced our new visual merchandising at Sephora—organized by problem/solution—we saw a meaningful lift in sales. It really underscored how important it is to make scalp care approachable and easy to navigate.
GCI: How are brands educating consumers about the importance of scalp health and the benefits of using scalp care products?
Helen: For us, it always comes back to making it simple and relatable. I often compare scalp health to skin care—your scalp is just an extension of your skin, and it actually ages faster than your face. Once people understand that, the “why” clicks into place. We also spend a lot of time myth-busting. Like the idea that washing your hair less makes it healthier—it doesn’t. Or that dandruff is just dry skin—it’s not always. The more we teach, the more empowered our customers feel.
Colm: And that empowerment is everything. Our job is to build trust—through education, through real results, and through transparency. That’s why you’ll see before-and-afters, clear usage timelines, and easy-to-understand routines across every touchpoint. Because when people understand their scalp, they stick with the process—and that’s when the transformation really happens.
Nuon Medical Technologies
Medical beauty devices from Nuon on display at Cosmoprof Miami, 2025.Nuon Medical Technolgies
What do you think is driving the current scalp care boom in beauty?
Farrow states, "The increased consumer understanding that healthy hair originates at the scalp is fueling the scalp-care revolution. Growing awareness around the scalp as skin and the demand for scientifically validated solutions have elevated scalp treatments from niche to essential. Factors like stress, environmental pollutants, and modern lifestyle have heightened scalp sensitivities, making effective, clinically backed technologies essential for long-term hair wellness—precisely the type of innovative solutions that companies like Nuon Medical specialize in."
Are there any scalp care products or new hair care technologies you would specifically highlight?
Farrow adds, "Innovative technologies such as red-light and infrared phototherapy are shaping the next era of scalp care. These clinically proven modalities enhance microcirculation, stimulate hair follicles, and calm inflammation at the scalp level, promoting overall scalp health and hair growth. The latest advancements integrate these technologies directly into all-in-one devices that simultaneously dispense targeted serums or formulations, ensuring optimal ingredient delivery and absorption. This streamlined, multifunctional approach to scalp care aligns with the future trajectory of beauty innovation, an area where Nuon Medical consistently leads with sophisticated, scientifically-driven solutions."
Any comments on the importance of embracing red light therapy for scalp and hair care?
Farrow concludes, "Red and infrared light therapy are emerging as a pivotal, scientifically validated treatment for enhancing scalp health and promoting hair growth. Its ability to improve scalp circulation, stimulate dormant hair follicles, and reduce inflammation positions it as a cornerstone of next-generation scalp-care regimens. The industry's future undoubtedly points towards smart, technology-integrated scalp-care solutions—exactly the kind of pioneering, results-driven innovations Nuon Medical continues to advance and deliver to beauty."
Footnotes:
b https://www.coherentmarketinsights.com/market-insight/scalp-care-market-5132/market-size-and-trends
