>>>Beauty Accelerate 2022 will take place in NYC, September 28-29. Registration is now open.<<<
During Beauty Accelerate 2022 in NYC, Michael Lull, head of technical service, BASF Personal Care North America, will present "Biopolymers: Effective & Sustainable Solutions for Product Innovation."
With rising transparency in the personal care industry and broader access to information, consumers are becoming increasingly empowered and want proven sustainability along with cleaner ingredients in their products.
At the same time, consumers expect their products to deliver high performance and the attractive sensorial properties they’ve come to love with traditional ingredients.
This poses a challenge for manufacturers to make sure that they formulate with biodegradable and bio-based ingredients that offer the same performance and innovation potential their customers demand.
Lull will speak to why formulators should be taking a closer look at their polymer selections to achieve consumer-driven product innovation.
This session is part of a series of 5-minute talks from leading experts in beauty ingredients, packaging, manufacturing, services and more, offering attendees insights for jumpstarting their brand innovation.
In 2019, Beauty Accelerate was launched to provide the beauty industry a holistic experience that breaks down the conventional silos separating marketing, brand management, product development and R&D to allow brands and their partners to innovate more nimbly and effectively in changing times.
As the event returns in-person in NYC September 28-29, 2022 at the Metropolitan Pavilion, we again deliver a potent mix of newsmaker brands, R&D specialists, market analysts and retail thought leaders offering actionable insights as we head toward 2023.
Thinking of coming to Beauty Accelerate 2022 with your team, colleagues or industry friends? Take advantage of our special discounts.
Attendees registering a group of three or more attendees can take advantage of special discounts by contacting firstname.lastname@example.org.