
When activists get into the beauty box business.
The Environmental Working Group has attacked skin care products, released a controversial sunscreen report and has applauded P&G's creation of a fragrance ingredient no-no list. Now, it's launching its first beauty box.
For a donation of $65 or more, the organization will send donors a beauty box containing EWG-verified products, including Biossance's The Revitalizer, Cocoon Apothecary Rosey Cheeks Facial Cream, isoi Bulgarian Rose MoisturiZIP, MyChelle Refining Sugar Cleanser, Silk Theraputics C Advance Anti-Aging Intensive Serum -- Lemongrass, Silk Theraputics Nurture+, Silk+E Balanced Hydration and W3LL People Bio Bronzer Stick.
Beauty boxes have been challenged lately, but this one certainly has unique positioning.