Environmental Working Group Gets Into the Beauty Box Game?

When activists get into the beauty box business.
When activists get into the beauty box business.

The Environmental Working Group has attacked skin care products, released a controversial sunscreen report and has applauded P&G's creation of a fragrance ingredient no-no list. Now, it's launching its first beauty box.

For a donation of $65 or more, the organization will send donors a beauty box containing EWG-verified products, including Biossance's The Revitalizer, Cocoon Apothecary Rosey Cheeks Facial Cream, isoi Bulgarian Rose MoisturiZIP, MyChelle Refining Sugar Cleanser, Silk Theraputics C Advance Anti-Aging Intensive Serum -- Lemongrass, Silk Theraputics Nurture+, Silk+E Balanced Hydration and W3LL People Bio Bronzer Stick.

Beauty boxes have been challenged lately, but this one certainly has unique positioning.

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