Within the last year there has been a significant rise in consumer demand for face masks within the beauty industry, especially sheet masks, which are often favored by consumers for their convenience and often more affordable price points. One particular genre of products within the facial skin care mask category that has seen notable growth within the last six months are collagen face masks. It’s no surprise that the skin care industry sees a myriad of trends that frequently come and go. With this in mind, it can be difficult to navigate a market that is constantly changing and evolving. However, recent search trend data from Google is indicating some patterns within the skin care market that may be worth following.
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Within the last year there has been a significant rise in consumer demand for face masks within the beauty industry, especially sheet masks, which are often favored by consumers for their convenience and often more affordable price points. One particular genre of products within the facial skin care mask category that has seen notable growth within the last six months are collagen face masks. It’s no surprise that the skin care industry sees a myriad of trends that frequently come and go. With this in mind, it can be difficult to navigate a market that is constantly changing and evolving. However, recent search trend data from Google is indicating some patterns within the skin care market that may be worth following.
Biodance Collagen Mask
According to a release from Spate, one collagen face mask in particular that has arguably stormed the market is the Biodance Collagen mask, an overnight sheet mask that consumers claim gives them a “glass-like” complexion.
Biodance is a Korean beauty brand with minimal presence in the United States outside of online retail platforms. However, based on Spate's trend update, within the last year Biodance has seen significant growth:
The brand saw a 6.7k% growth compared to last year with 8k in average monthly searches. The most common search queries center around collagen, including the Biodance Collagen Mask and Biodance Collagen Overnight Mask.
Biodance’s collagen mask went viral on TikTok, resulting in a 632.6% year over year growth, with online search engine trends quickly following. This data suggests not only increased curiosity from consumers but also a massive surge in online purchases.
Amazon Shopping Data Analysis: Best Selling Face Masks September 2024
The Biodance collagen overnight mask is trending as the number one best selling face mask on Amazon as of September 2024.
According to Amazon’s “Best Sellers” data, the Biodance collagen mask is also ranking as Amazon's:
- #1 most wished for face mask
- #6 best selling facial skin care product
- #12 best selling beauty product
Key Findings: Collagen Masks Search and Social Media Trends
The following information is based on the google trends data from April to September of 2024. The search term "collagen mask" has seen a notable increase in search volume over the past six months, reflecting growing consumer interest in skin care and anti-aging products. The following data analysis summarizes key insights based on search engine trend data and social media discussions.
The most frequently searched terms on Google associate with collagen masks include:
- Biodance Collagen Mask
- Ecolchi Collagen Mask
- Karseell Collagen Hair Mask
- Medicube Collagen Mask
- Sungboon Collagen Mask
- Overnight Collagen Mask
Below is a graph showcasing search trend behavior from the last 30 days:
And from the last six months (April 2024 - October 2024):
Current Landscape
- Search volume: There has been a steady upward trend in search volume, with a peak observed in the last two months, likely influenced by seasonal skin care routines and new product launches.
- As of September 2024, the global monthly search volume for the term “collagen mask” was nearly 20K, with overall search volume for all related keywords at 125k
- Geographic interest: Majority of interest is concentrated in North America, Europe and parts of Asia, with notable spikes in urban areas known for beauty and wellness trends.
Consumer Behavior
- Demographics: Predominantly searched by individuals aged 18-34, with a significant portion of interest coming from women. However, there is a growing awareness and curiosity among male consumers as well.
- Motivations: Users are primarily searching for benefits related to skin hydration, anti-aging properties, and overall skin health.
Social Media
- Platforms: Instagram and TikTok are the leading platforms driving discussions around collagen masks, with influencers showcasing before-and-after results and DIY recipes.
- Hashtags: Popular hashtags include #CollagenMask, #SkincareRoutine, and #GlowUp, indicating a focus on beauty enhancement and personal care.
Overall Market Insights: Skin Care Face Masks
FactMR conducted a survey report in 2022 to anticipate the growth of the skin care face masks market from 2022-2030. This analysis covered 30+ countries, including the United States, Canada, United Kingdom, France, Japan, Korea, and many more. Based on their analysis they predict that the global beauty facial masks market will continue to expand, expected to reach $11.2 billion by the end of 2032.
As for collagen masks specifically, DataIntelo conducted a report in 2021 that reflects, the skin care face masks market is positioned for significant and consistent development. Based on their report, the collagen mask market size and forecast have seen a substantial rise in recent years, and the predictions for sustained significant growth over the next seven years suggests a persistent upward trend in market dynamics, pointing towards strong growth rates in the foreseeable future.
Potential Implications
Product development: brands may want to consider expanding their collagen skin care lines or introducing new products to capitalize on the increasing demand. Trend data also suggests that both sheet masks and cream-based masks are growing more popular.
Marketing strategies: focus on promoting the benefits of collagen masks and targeting specific regions with higher interest, like the United States and the United Kingdom.
Conclusion
This current online trend around collagen masks indicates a robust interest in skin care that prioritizes anti-aging and hydration. As consumers continue to seek out more innovative beauty solutions, brands that leverage their digital platforms and influencer marketing strategies are likely to capture significant market share. Ongoing engagement with consumers through social media will also be crucial for maintaining momentum in this evolving landscape.