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Understanding Social ROI in the Beauty Industry

Dash Hudson
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The definitive guide to how and what beauty brands should be measuring on social media for success.

There’s been a radical shift in the beauty industry since social media entered our orbit. Today’s smart beauty brands are investing in social visual storytelling to create deeper bonds with consumers, and leaders are connecting with active fans by enabling moments of social shareability. Success comes by way of engaging fans through beautiful owned imagery, organic user-generated content and tactical influencer marketing.

Nevertheless, a very vexing question has loomed above all those outstanding visual marketing efforts: How does one measure social media ROI?

Dash Hudson dives into the KPIs beauty brands should care about, and how to measure them without spending hours poring over spreadsheets and crunching numbers.

In this guide you will learn:

  • The four key attributes to keep tabs on for the most effective visual social media marketing;
  • The importance of visual communication for millennial consumers;
  • The five core KPIs for any social media marketing effort; and
  • Real-life examples and industry snapshots showing which brands are on top of their visual social game.

Want more? Fill in the form to the right to get the guide.


The above paid-for content was produced by and posted on behalf of the Sponsor. Content provided is generated solely by the Sponsor or its affiliates, and it is the Sponsor’s responsibility for the accuracy, completeness and validity of all information included. Global Cosmetic Industry takes steps to ensure that you will not confuse sponsored content with content produced by Global Cosmetic Industry. and governed by its editorial policy.