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SheaMoisture $1M Relief Fund To Keep Minority-owned Businesses Afloat

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During times of economic crisis, communities of color are often hit the hardest, which is why SheaMoisture has set up a $1 million relief fund to support business owners of color during the COVID-19 pandemic.

SheaMoisture has announced the establishment of a $1 million relief fund, amid the COVID-19 outbreak, to support women entrepreneurs and small business owners of color in staying afloat, according to an article on Forbes.

Community Commerce, a program the company previously established, gives back to businesses in need, with a portion of each purchase’s proceeds supporting education, access and funding for business owners of color, according to the article.

The funds will be awarded through an application, selection process and amount to $10,000 each, Forbes reports.