The United States prestige beauty industry generated $4.2 billion in sales.
In the first quarter of 2021, sales of U.S. prestige beauty products reached nearly $4.2 billion, an increase of 11% in sales growth over Q1 2020, per an NPD report. (Get more details on the quarter, broken down by category, here.)
Related: 2022 Beauty Trend Forecast
Key highlights from the report include:
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Online prestige beauty sales increased 33% in Q1 2021, year-over-year
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Brick-and-mortar sales increased 3%
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Body serum sales increased 136%
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Hair masks sales increased 69%
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Candles sales increased 39%
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Facial exfoliators sales increased 21%
- Makeup sales decreased only 9%, year-over-year, showing a comeback
