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KVD Beauty Unveils New Acronym Meaning

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The acronym stands for Value, Truth, Beauty.

KVD Beauty unveiled on Instagram the new meaning of its acronym: Kara, Veritas, Decora; or Value, Truth, Beauty.

After founder Kat Von D departed the brand in early 2020, the brand had been named KVD Vegan Beauty. The brand will reportedly continue to hold true to its vegan values, despite the name change.

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