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A new report suggests that a group of proven brand builders are prepping a fragrance launch for Sephora.
Key Execs Behind Rhode, Youth to the People and Milk Makeup Are Launching a Fragrance at Sephora: Report
Per Circana, fragrance dominated dollar sales growth across the U.S. mass (up 8%) and prestige (up 4%) beauty sectors in Q1 2025.
Jul 18th, 2025
Neon Purple And Orange Clock Adobe Stock 1041335099
More Time to Shine: Submission Deadlines Extended for the 2026 C&T Allē Awards
Leah Kateb first rose to prominence on Peacock’s Love Island USA and began working with Skylar after spotlighting the brand’s Vanilla Sky fragrance in her viral shower routine video.
Leah Kateb Joins Skylar as Chief Creative Officer, “Refounder”
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The founding family executives of the house, Nestor Francisco Mendes and Rinaldo José Mendes, will continue to lead Vollmens.
Givaudan Acquires Majority Stake in Vollmens Fragrances to Strengthen Presence in Latin America
Vollmens Fragrances is based in Saltinho, Brazil and has been operating since 2004.
Jun 27th, 2025
The new office is 75,000 square feet and is designed to accommodate up to 600 employees.
IFF Opens New Office in Hyderabad, India
Newly constructed site reflects the company’s commitment to scaling its global business services operations.
Jun 23rd, 2025
North America and Europe currently lead the market, supported by established beauty and fragrance industries and strong brand loyalty.
Oceanic Scent Perfume Market to Reach $7.1 Billion by 2032
The market was valued at $4.2 billion in 2023 and is projected to reach $7.1 billion by the end of the forecast period.
Jun 23rd, 2025
SYMPARE Methyl Ester Sulphonates (MES): Curated for High Performance Care
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SYMPARE Methyl Ester Sulphonates (MES): Curated for High Performance Care
SYMPARE MES is a sulphate-free anionic surfactant, made from plant source for use in the personal care categories. It delivers effective cleansing with gentle care and is listed in the CleanGredients database, meeting the EPA's Safer Choice Standard.
Jun 18th, 2025
Fragrance and joy (which are often interconnected) are driving growth in beauty in 2025.
What's Driving Resilience in the 2025 Beauty Market? Joy and Scent.
Circana's new "Eat Play Love" report highlights a desire for comforting and "nourishing" beauty products that offer "mini moments of bliss," as the company puts it.
Jun 12th, 2025
'We're excited to welcome the iconic Estée Lauder brand to Amazon.ca, expanding our premium beauty offering to customers across Canada,' said Eva Lorenz, country manager and vice president of Amazon Canada.
Estée Lauder Launches on Amazon.ca Premium Beauty Store
This announcement comes shortly after The Estée Lauder Companies introduced its 10th brand, The Ordinary, to the U.S. Amazon beauty store in May 2025.
Jun 12th, 2025
From Givaudan's advanced MoodScentz+ platform to VEXA Beauty's peptide-infused perfumes, companies are exploring the intersection of science, emotion, and scent.
Innovations in Fragrance: Mood-Enhancing Scents and Cutting-Edge Launches
Explore the latest innovations in the fragrance industry entering into the summer of 2025, from mood-enhancing technologies like Givaudan’s MoodScentz+ to peptide-infused perfumes and skin-friendly scents.
Jun 11th, 2025
Bath & Body Works reports strong Q1 growth with innovative product offerings and announces Daniel Heaf as its new CEO to drive future success.
Bath and Body Works Reports Positive Start to 2025 with Q1 Revenue Growth and CEO Transition
Bath & Body Works starts 2025 strong with a 2.9% sales increase and 29% EPS growth in Q1. Daniel Heaf named CEO, as the company projects up to $3.60 EPS for 2025.
Jun 6th, 2025
The Numerology Collection includes three fragrances, plus one Ulta Beauty-exclusive fragrance.
Lake & Skye Launches The Numerology Collection
The collection includes hair and body mists with mood-enhancing ingredients.
Jun 4th, 2025
'After working in the beauty and intimacy space for years, I realized there was a real need for products that help women feel good in their skin—without compromising on quality, ingredients and packaging,' says Mustone.
HighOnLove: Empowering Women Through Luxurious Self-Care Essentials
"I wanted to create a brand that felt empowering, indulgent, and rooted in self-love, specifically for women."
Jun 3rd, 2025
'ONE Fragrance House is a luxury, unisex and intentionally crafted fragrance brand inspired by the belief that scent is an extension of identity and purpose,' says Shawn Pettieway, the brand's founder and CEO.
ONE Fragrance House: Redefining Luxury Fragrances with Purpose and Individuality
"In the next 18 months, I plan to elevate ONE Fragrance House into more retail locations and cultural spaces while expanding our product line with more intentionally crafted fragrances."
May 30th, 2025