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Hair Care with Benefits Fares Best

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Consumers have high expectations for their hair care. No longer is cleansing and conditioning enough; they want more. According to Kline's Amalgam reporting, benefits such as hair hydration, scalp treatments and fuller hair are on the rise.

In fact, in a recent blog, Kline reported products focused on delivering intense moisture and hydration accounted for more than 55 of the top 600 hair care treatments as of summer 2018.

Top hydration-focused products included:

  • Aussie 3-Minute Miracle Moist;
  • Smooth Viking Hydrating Fiber Cream;
  • Pantene Pro-V Daily Moisture Renewal Shampoo;
  • Dove Daily Moisture Shampoo;
  • Nexxus Humectress Ultimate Moisture Conditioner; and
  • Herbal Essences Hello Hydration Moisturizing Conditioner.

Hair thickening was highlighted as well; such as Bumble and bumble’s Thickening Shampoo and Thickening Full Form Mousse products; and Pura d’Or's Hair Thinning Therapy Conditioner.

Source: Kline's Amalgam Trend Spotting Blog