Brands & Products > Sun Care | Global Cosmetic Industry

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PPWR got you puzzled? ICONS America Provides Packaging Solutions

ICONS America has a wide range of packaging options designed to meet Packaging and Packaging Waste Regulation (PPWR) guidelines.

Cosmetic Droppers: inside Lumson's engineering approach

Cosmetic Droppers: inside Lumson's engineering approach

Behind every cosmetic dropper lies a complex engineering process. Discover Lumson's approach to designing dispensing systems that combine precision, aesthetics, manufacturing expertise and consistent, reliable performance.

AI is moving upstream from content creation and search into trend discovery, consumer insight and innovation strategy. This session will focus on how teams can distinguish early signals from market noise and use those insights to inform future product development and positioning.

How to Spot Beauty Trends Up to 12 Months Before the Competition

Tracking emerging beauty trends before they reach the mainstream across skin care, hair care, sun care and color cosmetics in 13 global markets.

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Neutrogena’s BEMT Launch Tests the Potential of the U.S.’s Newest UV Filter

Cosmetic Droppers: inside Lumson's engineering approach

Cosmetic Droppers: inside Lumson's engineering approach

Brands are turning sun protection into a broader beauty, wellness and performance platform.

When SPF Becomes a Lifestyle

Gen Z already represents roughly one-quarter of the world's population and is projected to surpass Baby Boomers in annual global spending within the next five years, reaching an estimated $12 trillion according to NielsenIQ. Meanwhile, Gen Alpha is entering the beauty market earlier than previous generations.

The Next Generation of Beauty Packaging: Designing for Gens Z and Alpha

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The Estée Lauder Companies Announces Expanded Roles for Brian Franz and Amber English

Ultra Violette Makes U.S. Sunscreen History With First Bemotrizinol Launch

The sunscreen ingredient Americans have waited 27 years to access finally arrives.

Cosmetic Droppers: inside Lumson's engineering approach

Cosmetic Droppers: inside Lumson's engineering approach

Behind every cosmetic dropper lies a complex engineering process. Discover Lumson's approach to designing dispensing systems that combine precision, aesthetics, manufacturing expertise and consistent, reliable performance.

The company was founded in 2020 as an Imperial spinout based on research by CEO Francisco Malaret, Ph.D. (pictured); its new facility is designed to support both commercial manufacturing and continued R&D.

Nanomox Disrupts the Zinc Oxide Playbook for Mineral Sunscreen

Nanomox says its proprietary process enables precise control over zinc oxide’s particle size, shape and crystallinity, allowing the company to tune the material for both optical and UV-performance characteristics.

Prestige makeup sales rose just 3%, while unit demand softened slightly. The category is therefore generating modest dollar growth without expanding its unit base. Yet pockets of the category are thriving: bronzer and blush posted double-digit gains. Pictured is Charli XCX with YSL Beauty's powder-based Make Me Blush.

Beauty’s 2026 Growth Story Is Strong, but Increasingly Selective

The data suggests that beauty consumers are becoming more selective about where they spend.

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Rare Beauty Brands and JCPenney Reopen Applications for 2026 Lift Beauty Accelerator to Support Underrepresented Founders

Inolex's LexFeel Enhance MB is a polymer-based technology aimed at stabilizing bemotrizinol and other organic UV filters while upgrading sensory performance, addressing one of sunscreen’s long-standing consumer pain points: feel.

Inolex Unveils Sunscreen Performance Booster as Bemotrizinol Clears US Regulatory Hurdles

LexFeel Enhance MB is a polymer-based technology aimed at stabilizing bemotrizinol while upgrading sensory performance.

L'Oréal's My UV Patch pioneered battery-free UV sensors designed to translate exposure into behavior change.

From SPF to Sun Intelligence: The Race to Personalize UV Protection

Sunscreen is becoming part of a data feedback loop about aging, exposure, and lifestyle optimization.

Luxury beauty brands desperately need new points of distribution, as traditional department stores increasingly fail to deliver true luxury experiences. The solution lies in infiltrating high-end, membership-based wellness spaces.

The New Alchemy: Why Longevity is Beauty’s Next Billion-Dollar Battleground

Brands must transition from being simple product providers to becoming indispensable, lifelong partners in a consumer’s personal growth and vitality.

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SPF 50 Serum: High-Performance Sun Protection Meets Dewy Hydration

Ilia Beauty’s Sun Serum Mineral Sunscreen SPF 50 further underscores how sunscreen is being redefined through the rise of hybrid formats that merge protection, skin care treatment and sensorial experience into a single step.

The Innovations Tackling the SPF Confidence Gap

Set to the Divinyls’ 1990 hit “I Touch Myself,” the campaign reframes sunscreen application as an expressive, sensual experience rather than a functional skin care step.

Hawaiian Tropic Turns SPF Into a Social-First Dance Platform With Alix Earle, Expanding Creator-Led Sun Care Playbook

The campaign arrives at a time when sunscreen brands are increasingly competing on sensory identity and lifestyle positioning as much as UV protection.