Supergoop! has appointed Jamie Parker as its first-ever chief commercial officer, effective Sept. 28, creating a new executive role as the SPF-focused skin care brand moves to its next phase of growth. Parker will oversee retail, e-commerce and retail marketing, bringing the brand’s customer-facing channels under a single commercial strategy while also leading international commercial expansion.
Parker joins from Coty, where he most recently served as SVP and U.S. general manager of Consumer Beauty, with previous responsibility for the company’s global e-commerce and digital strategy, including its Amazon partnership and Premium Beauty Store launch. His background also includes international roles at Marks & Spencer spanning the U.K. and China.
The appointment comes as Supergoop!, under CEO Melis del Rey, broadens its ambition beyond its established sunscreen positioning toward becoming a global skin health business. The company said Parker will focus on expanding access, strengthening retail partnerships and developing the commercial infrastructure to support selective expansion into priority international markets.
