Consumers hate packaging-related waste and will switch brands to avoid it, according to a survey from LiquiGlide.
The worst offenders? Shampoo, lotion and toothpaste.
Consumers in the survey were overwhelmingly concerned with wasting product, wasting money and feeling taking advantage of.
Consumers self-estimated they lost as much as $50 each year from product waste related to uncooperative packaging. The survey noted, "Beyond money concerns, 20% of respondents said it’s the principle of the matter that they should get everything they paid for, and 16% cited environmental concerns."
The report continued, "More than two-thirds (69%) say they hesitate to open a new package when there’s still a tiny bit left in the previous one."
Most respondents, it turns out, will switch brands to access more efficient packaging:
- body lotion, 74%
- toothpaste, 71%
- laundry detergent, 69%
- shampoo, 68%
- conditioner, 67%