Penn Color's PennEffex line features variations of matte, brushed metal, frost, metallic, luster and bubble finishes for packaging.
According to Penn Color, the line is customizable and can be used in personal care and other categories.
Phil Riccardi, industry manager packaging North America, said: “The core concept of PennEffex is to create building blocks of unique and differentiated colors and special effects: these building blocks become a source of inspiration for product design teams and they are used in bespoke formulations, developed 'live' with our customers, in our technical center. In a typical three day blitz session, we utilize our extensive capabilities and a fast iteration process, to design and prototype 70 to 80 unique concepts, which are presented in their finished part form: with PennEffex, creativity has no boundaries and our development process reduces time to market by months”
Simon Clarke, industry manager packaging Europe and Asia, said: “The PennEffexline sets consumer goods products apart from other items on the shelf, by pushing the limits of product packaging design to achieve colors and effects not yet seen on the market today. Part of the differentiation comes from our ability to combine colors and effects with the latest enabling technologies. For example, through our own prototyping capabilities and our close relationship with leading equipment manufacturers, we can use multilayer co-injection to explore hundreds more design combinations.”