The new cans incorporate up to 50% recycled content, as well as low carbon aluminum that has been smelted using renewable energy sources, such as hydroelectric power.
In addition, the can is 30% lighter than a standard aluminum can, while fully retaining its strength and structure.
Producing cans with recycled content and low carbon aluminum helps support Ball’s progress toward reducing absolute value chain emissions by 16% by 2030.
Jason Galley, senior director of sustainability, Ball Aerosol Packaging, said, "With the impacts of climate change becoming more visible, we see a growing focus on efforts to reduce the carbon footprint of packaging. People want a more sustainable future for the planet, and they seek out brands that are leading the way. In fact, research shows that 83% of global consumers believe it’s important or extremely important for companies to design products that can be reused or recycled. At Ball, we are helping brands leverage the green credentials of aluminum packaging to offer solutions that help people live more sustainably and improve the health of the planet."
Predrag Ozmo, sustainability manager, Ball Aerosol Packaging, said, "We are incredibly excited to bring to market an aerosol aluminum can with half the carbon footprint of a standard can, and we will continue to push the boundaries of sustainable innovation. The urgency and benefits of moving toward a circular economy are clear—and aluminum packaging, because it is infinitely recyclable, is the closest to real circularity. Therefore, we are working with brand owners, industry associations, materials recovery facilities (MRF), remelters and consumers to raise awareness, and to increase the collection and recycling of aerosol containers."