Dow, Brivaplast, and TecnoGi are collaborating to revolutionize sustainability and promote circularity within the luxury goods sector by repurposing high-quality materials that would otherwise go to waste. This initiative involves repurposing perfume caps manufactured with Dow’s Surlyn resin that do not meet the strict production standards required for luxury packaging. Instead of discarding these materials, the resin will be reprocessed and used to create premium footwear and leather goods, giving them a second life in high-end products.
This innovative approach not only reduces waste but also showcases a strong commitment from industry leaders to minimize their environmental impact. By integrating sustainable practices into their production processes, these companies are setting a new benchmark for environmental responsibility in luxury manufacturing, proving that elegance and eco-consciousness can go hand in hand.
Imran Munshi, global consumer market segment leader at Dow says, “Our collaboration with Brivaplast and TecnoGi comes at a time when demand for sustainable materials and packaging solutions continues to grow. At Dow, we recognize our role in going faster and further to find solutions to accelerate the circular economy for plastics across European industries and know our customers expect nothing less. We’re proud to show what can be achieved by working together across the value chain, and the benefits for all of keeping valuable materials in the loop for longer.”
Marco Roda, head of business development at Brivaplast says, “At Brivaplast, we maintain the highest standards for our products. This collaboration allows us to uphold these standards while minimizing post-industrial scrap and contributing to a more sustainable future.”
