rePurpose Global Acquires Bluebird Climate to Build a 1-stop Sustainability Platform for Beauty, Personal Care, Wellness Brands & More

Svanika Balasubramanian, CEO at rePurpose Global.rePurpose GlobalThe rePurpose Global plastic action platform has acquired sustainability software platform Bluebird Climate to provide the beauty industry with "a one-stop platform to help consumer brands meet growing demands for climate action, waste reduction, and supply chain transparency from consumers, retailers, and regulators worldwide.  

In the coming months, rePurpose Global will integrate Bluebird Climate into its existing technology stack, with a unified platform launching by the end of 2024.

In the process, the organizations will enhance Bluebird Climate’s functionalities while continuing to serve its existing customers and partners.

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Furthermore, rePurpose Global will expand Bluebird Climate's focus beyond personal care, beauty an wellness.

Given the rise of sustainability requirements facing brands, rePurpose Global believes an all-in-one platform will prove a key solution for managing demands from retailers, regulators and consumers.

To service challenger brands and large entities, the combined system will offer various pricing tiers.

Historically, Bluebird Climate has offered on-demand lifecycle assessments on products, and supported the assessment of the environmental performance of products, packaging and ingredients.

It currently services 100 beauty, personal care, wellness and supplement brands and has been used to assess/optimize more than 1,000 products using Bluebird Climate's sustainability and supply chain datasets across carbon, waste and recyclability dimensions. 

Bluebird Climate's founders, from left: Dennis Lee, Jamie McCroskery and Anisha Gupta.Bluebird Climate“Over the past three years at Bluebird, we’ve built an incredibly powerful sustainability platform as well as partnerships with hundreds of leading brands," said remarked Jamie McCroskery, co-founder and CEO of Bluebird Climate. "The impact that we have enabled is deeply consequential, and I’m proud of our amazing team and immensely grateful to all of our investors, advisors, and evangelist customers who have helped us along the way. We’ve been big fans of the talented team and ambitious mission behind rePurpose Global ever since we first met them, and cannot imagine a better home for Bluebird to continue scaling its reach and build a one-stop stop for sustainability action that companies really need."

Svanika Balasubramanian, CEO of rePurpose Global, added, "Since day one at rePurpose, our vision has been to create a space where creators, leaders, and doers come together and tackle the most pressing social and environmental crises facing our world. Our acquisition of Bluebird Climate brings us one step closer to fully realizing this ambition. The team at Bluebird has a tremendous track record, and with our combined expertise, we are confident to bring to life a set of solutions across sustainability analysis, compliance, and action that enables brands to confidently take on these existential challenges."

Mia Davis, an impact executive, rePurpose Global adviser and the co-founder of Pact Collective, added, "As sustainability regulations and retailer requirements become both more common and more meaningful, a brand's understanding of its material use, packaging end-of-life and overall environmental impact has gone from an elective to an imperative. I am thrilled to see that rePurpose and Bluebird have joined forces, and know that this integration will help brands make more informed packaging decisions."