In an article written by contributor Tina Shim at Ipsy, Cracking the Code on the Subscription Business, "subscription-based consumer product businesses have become a holy grail in retail."
According to Shim, subscription-based consumer product businesses come with a promise of recurrent sales driving up the long term value of every customer acquired.
In a recent poll we asked, is it important for your brand's products to be offered in a subscription business? 80% of our readers said yes and 20% said no.
Check back every Tuesday for a new one-click survey.
We'll reveal the answers in next week's Global Cosmetic Industry newsletter.