Spending Habits of Customers at Ulta, Sephora, Birchbox and Ipsy


Retail trends in the beauty space were the main focus of a recent data insights report produced by 1010data

The report, "Channel Make-up of Beauty Retail," analyzed beauty retail trends, specifically those impacting Ulta, Sephora, Birchbox and Ipsy. 

Key Takeaways from the Report Include...

  • Market changes: The growth of beauty boxes has moderated in recent years and now only represent 5% of the market;
  • Market share: Ulta's in-store share leads the space with 49% of sales;
  • Growth: Ulta and Sephora's combined online sales grew by 14% YOY;
  • Customer spend: Birchbox's returning customers spent 10% in 2017 than they did in 2016, resulting in a 22% decline in sales YOY; and
  • Loyalty: 88% of all active beauty shoppers shopped with one retailer in 2017, with Ulta having the highest customer loyalty. 

The full report can be found at www.1010data.com


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