Nordstrom and goop, a lifestyle brand founded by Gwyneth Paltrow, are partnering for Pop-In@Nordstrom. The brand’s products will be featured both in stores across the country and online.
goop-In@Nordstrom is the first time goop is working with a major retailer in this capacity. Each shop will be merchandised as an enclosed living space and a mix of wellness-focused products including apparel, accessories, beauty and home.
goop-In@Nordstrom can be found at the following Nordstrom locations from May 12 to June 25:
- Downtown Seattle, Seattle, Wash.
- Bellevue Square, Bellevue, Wash.
- NorthPark Center, Dallas, Texas
- The Grove, Los Angeles, Calif.
- South Coast Plaza, Costa Mesa, Calif.
- Michigan Avenue, Chicago, Ill.
- CF Pacific Centre, Vancouver, B.C.
- CF Toronto Eaton Centre, Toronto, Ont.
- Nordstrom.com/POP
Olivia Kim, vice president of creative projects at Nordstrom, was quoted saying, "We love how goop has created a lively community around everything from zoodles to Zen. They have a way of conveying wellness concepts so they are not only easy to understand, but also adopt and make a habit into a ritual. Whether it's through health, fitness, or food, or whatever is manageable through your day, integrating self-care should be easy!"
Gwyneth Paltrow, founder and CEO of goop, said, “Our pop-ups have been an incredible opportunity to really connect with our readers and shoppers across the country—this partnership with Nordstrom allows us to provide that experience on a heightened level of scale, touching new markets and shoppers in the process.”
