Instead of atmosphere, these shoppers are focused on the products and features available. In addition, the long, convenient hours make drugstores an attractive option for staple and impulse-purchase products they've researched online.
Drugstores benefit significantly, the analysis notes, because the average beauty shopper in the channel outspends its standard customer. As a result, drugstores have revamped their stores to cater to beauty shopping.
Some drugstores have even begun incorporating exclusive prestige products to capture a greater share of consumers' spend. Such sales allow the stores to sell fewer products while generating greater sales and profit.