Samsung at the NRF BIG Show 2016 announced solutions designed to assist retailers in real-world environments, from attracting customers to driving efficiencies. Samsung plans to show its solutions in four different settings, depicting customers' lifestyle, which are attract, interact, transact and back office.
- Attract: Enticing customers at the storefront and online
- Interact: Engaging and informing customers in-store
- Transact: Streamlining POS
- Back Office: Driving operational efficiencies
“As online shopping continues to grow in popularity and millennials emerge as the most populous generation, retailers face the challenge to provide custom, seamless in-store experiences for today’s connected shoppers,” said Ted Brodheim, vice president of vertical business at Samsung Electronics America. “Samsung is committed to meeting retailer’s most pressing needs and providing technology that drives engagement and sales.”