Ulta Beauty at Target Unveils 50 Brand Partners

Ulta Beauty at Target will feature trending brands such as Florence by Mills, Pattern, Juvia's Place and more.
Ulta Beauty at Target will feature trending brands such as Florence by Mills, Pattern, Juvia's Place and more.

Target and Ulta Beauty have announced that Ulta Beauty at Target will debut in August in more than 100 Target stores nationwide and online with more than 50 prestige brands (full list below). The shop-in-shops will eventually span 800 stores.

Previously: Inside Sephora at Kohl's

The full list of locations can be found at ulta.com/target; more locations will come in later years. The shop-in-shops will be placed near the existing Target beauty sections and will feature specialized displays, discovery zones and a mix of seasonal/on-trend offerings, per the companies.

Online, the experience will be housed at target.com and in the Target app. Benefits will include rewards from Target Circle and Ultamate Rewards. 

Online shoppers will receive free shipping for qualifying orders, same-day fulfillment services, drive up, order pickup and same-day delivery with Shipt (at participating store locations).

Brand Lineup

Color Cosmetics

Hair Care

Skin Care/Body Care/Fragrance

  • Ariana Grande
  • Bad Habit
  • Clarins
  • Clinique
  • First Aid Beauty
  • florence by mills
  • Jack Black
  • Josie Maran
  • Juice Beauty
  • Kopari Beauty
  • Loving Tan
  • Mario Badescu
  • Origins
  • Peach & Lily
  • Peter Thomas Roth
  • Philosophy
  • Shiseido
  • StriVectin
  • St. Tropez
  • Sunday Riley
  • The Ordinary
  • Truly Organic
  • Tula Skincare
  • wakse

“As the retail and beauty industries continue to evolve, we take pride in being leaders that continually redefine and elevate guest experiences," said Kecia Steelman, chief operating officer, Ulta Beauty. "Ulta Beauty at Target reflects our commitment to drive the industry forward and keep our guests meaningfully engaged. Our dynamic teams have worked together to create a disruptive, exciting way to discover prestige beauty with a thoughtfully curated assortment and knowledgeable, approachable experts to serve as beauty gurus.”

“Ulta Beauty at Target is unmatched in the industry, bringing guests the opportunity to discover new prestige brands while they shop Target’s incredible beauty assortment," said Christina Hennington, executive vice president and chief growth officer, Target. "This unique partnership is another way we continue to elevate the guest experience across our multi-category business to drive traffic and preference as we meet guests’ needs in innovative ways. With two powerhouse retailers, our collective brand love, loyalty and omnichannel expertise will inspire guests and raise the bar for the beauty shopping experience.”


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