Forma Brands Debuts Bad Habit Beauty

Nov 19th, 2020
Jacquelyn Schlabach
Bad Habit Beauty is said to offer daily essentials and 'targeted quick fixes'
Bad Habit Beauty is said to offer daily essentials and "targeted quick fixes"

Forma Brands, parent of Morphe/Morphe 2, has announced the launch of Bad Habit Beauty, which is said to offer daily essentials and "targeted quick fixes" that give your skin "the good it needs to cancel out all of your bad habits."

Previously: FORMA Brands, Home of Morphe, Acquires Playa Beauty

Bad Habit Beauty will be available December 2020. 

More in Skin Care
Curious about the latest trends in Beauty and Personal Care innovation? [download free report]
Sponsored
Curious about the latest trends in Beauty and Personal Care innovation? [download free report]
Step into the future with Accupac’s 2024 annual beauty and personal care trend report. As an industry-leading development and manufacturing partner with 50 years of experience, Accupac understands the core priorities of consumers and brands.
Mar 22nd, 2024
Targeting trans-epidermal water loss (TEWL), Byoma's trio of products are designed to boost the lip’s skin barrier.
Byoma Jumps Into the Lip Care Sector with Ulta-exclusive Barrier-supporting Oils
Targeting trans-epidermal water loss (TEWL), Byoma's trio of products are designed to boost the lip’s skin barrier.
Apr 12th, 2024
'Immunocologie is your skin care’s foundation for well-being, healthy skin,' says Immunocologie Skincare founder, Karen Ballou. 'Consequently, Immunocologie’s holistic approach to skin health is consistent with Blue Zones principles of living better longer.'
What Makes a Skin Care Brand Blue Zone-worthy? Immunocologie Knows...
As part of the partnership, select Immunocologie products (the Vital Clay Mask, Vital Ionic Mist and self-heating Lava Mask) have been featured online alongside other Blue Zones-endorsed products including longevity foods and beverages.
Apr 10th, 2024
The brand's formulations feature a pH level of 5.5, aligning with the skin's natural pH, which typically falls between 4.7 and 5.75.
Potion Takes on Sensitive Skin with pH-balanced and Biotech-enhanced Formulations
Key SKUs from the brand include the Clean Slate molecular cleanser, designed to refresh, clean and balance the skin to brighten, enhance texture, prevent breakouts and reduce the appearance of dark spots.
Apr 10th, 2024
The Inkey List has broken into body care by embracing chemical exfoliation. Its first two SKUs will debut at Sephora.com on April 17, 2024.
The Inkey List Says There's a Better Way to Exfoliate
The brand's PHA Exfoliating and Hydrating Body Water Cream delivers exfoliation and hydration for brighter, smoother and more even skin.
Apr 10th, 2024
Cicaplast Gel B5 Skin Protectant is said to protect and relieve areas with chapped, cracked skin.
La Roche-Posay Expands Healing Cicaplast Collection
The brand has launched Cicaplast Gel B5 Skin Protectant and Cicaplast Lips Hydration Restore Lip Balm.
Apr 9th, 2024
Dreamwave 2% Bio-Retinoid Complex Overnight Renewal Serum features a 2% Bio-Retinoid Complex featuring the microalgae-derived encapsulated bio-retinoid, Chlorella vulgaris extract.
Kinship Pivots to Accessible Sensitive Skin Care with the Dreamwave 2% Bio-Retinoid Complex Overnight Renewal Serum
The brand's repositioning shows that it's often no longer enough to be just clean, sustainable or efficacious.
Apr 8th, 2024
“We could not be more excited to introduce Frontman to the Slate family,” said Annelise Hillmann, co-founder of frontman. “We’re proud of the community we’ve built around our belief that everyone deserves self care. The Slate team truly understands our perspective in this space, and we cannot wait to see Insanely Clean take over the bathroom.”
Slate Brands Accelerates Male Market Growth with Frontman Acquisition
Following the acquisition, Slate will merge Frontman's community and insights with those of Insanely Clean to drive growth in the male market.
Apr 3rd, 2024
“Traditional skin care products have the potential to disrupt the skin’s microbial balance,” says DNA Genotek’s Brice LeFrancoise, Ph.D., “possibly leading to skin issues. In contrast, cosmetic formulations with ingredients that not only respect but actively support the microbiome embraces a gentler, more symbiotic relationship with the skin.”
All-in-one Skin Microbiome Sampling & Analysis for Beauty Brands
How new tools and platforms are optimizing beauty efficacy for cosmetic formulations and personal care products.
Apr 2nd, 2024
'Society often dictates rigid standards of beauty and skin care, but we believe that everyone deserves access to products that enhance their natural beauty without limitations,' said Sunny Oh, who serves as the brand's CEO. 'With Mixik Skin ,we're not just offering sanitary skin care; we're offering empowerment—the freedom to embrace your unique skin journey confidently, conveniently and consistently.'
Mixik Skin Debuts Range of K-beauty Skin Care Mists
The minimalist, travel-friendly brand was founded by Sunny Oh alongside Christine Moon and Lena Park.
Apr 2nd, 2024
A recent Kline report notes that retailers like Target have responded with “Tween Skin Care” sections to direct shoppers to age-appropriate products.
Pro-aging: Gen Alpha to Boomers
Every age cohort of consumer is seeking something slightly different from anti-aging skin care.
Apr 1st, 2024