The Gen Z-friendly partnership features more than 50 beauty brands, including Too Faced, The Ordinary and Ariana Grande and backed by the Target Circle and Ultamate Rewards programs.
Previously: Target's Beauty Boom
“Since Target and Ulta Beauty partnered, our shop-in-shops have delivered more prestige beauty brands and industry-leading expertise to more guests,” says Christina Hennington, executive vice president and chief growth officer, Target. “In stores where we’ve added an Ulta Beauty experience, guests are buying incremental items from the assortment, while continuing to shop the beauty brands they’ve loved at Target for years and adding more to their baskets in complementary categories. With these strong results, we remain committed to operating at least 800 Ulta Beauty at Target locations over time, with plans to add more than 250 new locations in 2022.”
“We are thrilled to hear such consistently strong guest feedback as we bring the best of our brands to life at Ulta Beauty at Target,” says Kecia Steelman, chief operating officer, Ulta Beauty. “As we continue to grow our footprint, we remain deeply committed to creating unforgettable guest experiences rooted in expertise and an exceptional assortment. As leaders who listen, we will optimize these experiences to ensure we deliver on what guests have come to expect and love from our two powerhouse brands.”