The Body Shop has announced a five-year plan to roll out refill stations in a majority of its stores to reduce plastic waste. The refill program is now being introduced in the United States, with a goal to have 49% of its U.S. locations equipped with the stations by the end of 2022.
As previously reported by Global Cosmetic Industry, The Body Shop launched refill stations across 500 stores globally in 2021.
The refill stations allow customers to refill their body, hair and hand care products including shower gels, shampoos, conditioners and hand washes. The selection of available products will vary from six to 12 depending on store size.
The Body Shop is teaming up with Tony's Chocolonely in New York City to raise awareness and collect signatures for the Forest Act in an effort to stop illegal deforestation and slow climate change.
Hilary Lloyd, vice president of marketing and values, North America, said, "The foundation of The Body Shop's environmental activism was born out of ideas like these, when our founder, Dame Anita Roddick, refilled her first bottle out of necessity in 1976. Our customers have been eagerly awaiting for refills to return to The Body Shop. We're thrilled to be embracing a circular economy approach and provide this sustainable alternative."